diff --git a/src/features/store-admin/HealthScorePanel.tsx b/src/features/store-admin/HealthScorePanel.tsx
index 2bee114..b44bc29 100644
--- a/src/features/store-admin/HealthScorePanel.tsx
+++ b/src/features/store-admin/HealthScorePanel.tsx
@@ -43,9 +43,29 @@ export function HealthScorePanel({ product }: { product: Product }) {
     retry: false,
   });
 
-  // Nothing to look up. Not an error and not worth a line of chrome saying so:
-  // most products in this catalogue were typed in or imported from a sheet.
-  if (!brand || !imageId) return null;
+  /*
+   * No catalogue link, so there is nothing to look up.
+   *
+   * This used to render nothing at all, on the reasoning that most products
+   * here were typed in or imported from a sheet and a line of chrome on every
+   * one of them is noise. That was wrong in the way that matters: somebody who
+   * has been told the console shows health scores opens a product, sees no
+   * section whatsoever, and concludes the feature is broken. Silence and
+   * failure look identical.
+   *
+   * One quiet line costs a few pixels in a drawer and answers the question.
+   */
+  if (!brand || !imageId) {
+    return (
+      <VStack gap={1}>
+        <Label />
+        <Text type="body" size="sm" color="secondary" style={{ lineHeight: 1.6 }}>
+          This product is not linked to the global catalogue, so there is no health score for it.
+          Products imported from the catalogue carry one.
+        </Text>
+      </VStack>
+    );
+  }
 
   if (query.isLoading) {
     return (
@@ -60,7 +80,18 @@ export function HealthScorePanel({ product }: { product: Product }) {
 
   const shown = present(query.data ?? null);
 
-  if (shown.isEmpty) return null;
+  // The service has never heard of this product — a different answer from
+  // "known but unscored", and said differently, for the same reason as above.
+  if (shown.isEmpty) {
+    return (
+      <VStack gap={1}>
+        <Label />
+        <Text type="body" size="sm" color="secondary" style={{ lineHeight: 1.6 }}>
+          No health score available for this product yet.
+        </Text>
+      </VStack>
+    );
+  }
 
   if (shown.isPending) {
     return (