guidence

src/features/store-admin/StoreAdminShell.tsx

@@ -33,18 +33,30 @@ const NAV: readonly NavEntry[] = [
  * place anyone works from.
  */
 const MANAGE: readonly MenuEntry[] = [
+  /* First, because it is the first thing a new merchant should do and the one
+     nobody has done: across 200 shops, 18 had a photograph and none had a
+     licence number. It was not neglect — until now nothing in the platform
+     could write the `tenants` table at all. */
   {
-    to: '/admin/branches/new',
-    label: 'New branch',
+    to: '/admin/profile',
+    label: 'Shop profile',
     icon: <Store size={13} />,
-    note: 'Commission an outlet',
+    note: 'What shoppers see about you',
   },
+  /* Before "New branch", because that is now the order: hire the person, then
+     open the shop and say who runs it. */
   {
     to: '/admin/users',
     label: 'Users & access',
     icon: <Users size={13} />,
     note: 'Store and terminal accounts',
   },
+  {
+    to: '/admin/branches/new',
+    label: 'New branch',
+    icon: <Store size={13} />,
+    note: 'Commission an outlet',
+  },
   {
     to: '/admin/terminals',
     label: 'Terminals',