diff --git a/controllers/productController.go b/controllers/productController.go
index 5643cc8..9209502 100644
--- a/controllers/productController.go
+++ b/controllers/productController.go
@@ -402,6 +402,10 @@ func (ctl *ProductController) GetAllProducts(c *fiber.Ctx) error {
 	if err == nil && isAppRequest(c) {
 		details = services.InStockOnlyGrouped(details)
 
+		// And nothing a shopper cannot be charged for. An unpriced product is
+		// unfinished, not free, and ₹0 on a phone reads as the latter.
+		details = services.PricedOnly(details)
+
 		// One product, three sizes — not three products.
 		//
 		// A shop stocking Aachi Baby Fryums in 100g, 500g and 1kg has three
diff --git a/services/productVisibility.go b/services/productVisibility.go
index 30eff0d..82f887e 100644
--- a/services/productVisibility.go
+++ b/services/productVisibility.go
@@ -117,3 +117,43 @@ func WithoutVariantChildren(groups []models.Tenantproducts, isChild map[int]bool
 	}
 	return out
 }
+
+// PricedOnly drops the products a shopper cannot be charged for.
+//
+// The companion to InStockOnlyGrouped, and the same argument: being in a shop's
+// catalogue is not the same as being on sale. A product with no price is not
+// free, it is unfinished — but ₹0 on a phone reads as free, and a shopper who
+// taps it either expects to pay nothing or decides the shop is broken.
+//
+// ── Where the ₹0 products come from ─────────────────────────────────────────
+//
+// Import used to write no price at all, and 159 of the 1,572 catalogue rows
+// still carry no price for it to copy — loose produce has none by design, and
+// some scraped rows never had one. So an import lands at ₹0, the merchant adds
+// stock, and the product goes on sale at nothing. Measured 2026-09-03: Kmart's
+// entire customer-facing catalogue was five products, every one at ₹0.
+//
+// The merchant is not left guessing: the console lists these as "unpriced" with
+// a Set price button, and pricing one puts it on sale immediately.
+//
+// Deliberately NOT applied to the console, for the same reason as the stock
+// filter — an unpriced product is precisely what a merchant needs to see in
+// order to fix it.
+func PricedOnly(groups []models.Tenantproducts) []models.Tenantproducts {
+	out := make([]models.Tenantproducts, 0, len(groups))
+	for _, group := range groups {
+		kept := make([]models.Products, 0, len(group.Products))
+		for _, product := range group.Products {
+			// `Price` is the effective figure the same query computed — the
+			// outlet's own price, falling back to the master. Filtering on the
+			// number that is DISPLAYED means the list and the label cannot
+			// disagree.
+			if product.Price > 0 {
+				kept = append(kept, product)
+			}
+		}
+		group.Products = kept
+		out = append(out, group)
+	}
+	return out
+}
diff --git a/services/productVisibility_test.go b/services/productVisibility_test.go
index 83fc27e..b3d8b74 100644
--- a/services/productVisibility_test.go
+++ b/services/productVisibility_test.go
@@ -715,3 +715,55 @@ func TestFilteringChildrenDoesNotDisturbTheCallersSlice(t *testing.T) {
 		t.Errorf("the caller's slice was modified")
 	}
 }
+
+/*
+A product with no price is unfinished, not free.
+
+Import writes whatever the catalogue carries, and 159 of the 1,572 catalogue
+rows carry no price — loose produce has none by design, some scraped rows never
+had one. So a product can reach a shelf at ₹0 and go on sale at nothing.
+
+Measured 2026-09-03: Kmart's entire customer-facing catalogue was five products,
+every one at ₹0, all with stock.
+*/
+
+func TestAnUnpricedProductIsNotOfferedToShoppers(t *testing.T) {
+	groups := []models.Tenantproducts{{Products: []models.Products{
+		{Productid: 1, Price: 45},
+		{Productid: 2, Price: 0},
+		{Productid: 3, Price: 12.5},
+	}}}
+	got := PricedOnly(groups)
+	if len(got[0].Products) != 2 {
+		t.Fatalf("expected the two priced products, got %v", got[0].Products)
+	}
+	for _, product := range got[0].Products {
+		if product.Price <= 0 {
+			t.Errorf("product %d has no price and was still offered", product.Productid)
+		}
+	}
+}
+
+func TestANegativePriceIsNotAPrice(t *testing.T) {
+	got := PricedOnly([]models.Tenantproducts{{Products: []models.Products{{Productid: 1, Price: -5}}}})
+	if len(got[0].Products) != 0 {
+		t.Error("a negative price was treated as sellable")
+	}
+}
+
+func TestAShopWithNothingPricedStillExists(t *testing.T) {
+	// The shop is open; it has nothing ready to sell. Dropping the group would
+	// say the shop is not there, which is a different and wrong statement.
+	got := PricedOnly([]models.Tenantproducts{{Products: []models.Products{{Productid: 1, Price: 0}}}})
+	if len(got) != 1 || len(got[0].Products) != 0 {
+		t.Errorf("expected the shop to survive with nothing on offer, got %v", got)
+	}
+}
+
+func TestPricingFilterDoesNotDisturbTheCallersSlice(t *testing.T) {
+	original := []models.Tenantproducts{{Products: []models.Products{{Productid: 1, Price: 10}, {Productid: 2, Price: 0}}}}
+	_ = PricedOnly(original)
+	if len(original[0].Products) != 2 {
+		t.Error("the caller's slice was modified")
+	}
+}