update why nearle page

2026-07-19 23:07:18 +05:30
parent 4073dc8386
commit 9abd59ec85
51 changed files with 3748 additions and 62 deletions
--- a/download.svg
+++ b/download.svg
--- a/Map.svg
+++ b/Map.svg
--- a/Food.svg
+++ b/Food.svg
--- a/booting.svg
+++ b/booting.svg
--- a/customer.svg
+++ b/customer.svg
--- a/platfrom.png
+++ b/platfrom.png
--- a/1.svg
+++ b/1.svg
--- a/public/Food.svg
+++ b/public/Food.svg
--- a/public/apple-download.svg
+++ b/public/apple-download.svg
--- a/public/customers.svg
+++ b/public/customers.svg
--- a/public/location.svg
+++ b/public/location.svg
--- a/public/platform.png
+++ b/public/platform.png
--- a/public/play-download.svg
+++ b/public/play-download.svg
--- a/public/playstore.svg
+++ b/public/playstore.svg
--- a/public/superhero.png
+++ b/public/superhero.png
--- a/public/trust.svg
+++ b/public/trust.svg
--- a/public/why-nearle.png
+++ b/public/why-nearle.png
--- a/src/app/brands/page.tsx
+++ b/src/app/brands/page.tsx
@@ -22,6 +22,7 @@ export const metadata: Metadata = {
      "Partner with Nearle to get your brand into neighbourhood stores. Distribution, retail visibility, marketing campaigns, and real-time analytics, all in one platform.",
    url: "https://nearle.in/brands",
  },
+  alternates: { canonical: "/brands" },
 };

 const WHAT_WE_OFFER = [
@@ -35,7 +36,7 @@ const WHAT_WE_OFFER = [
  {
    icon: "storefront",
    title: "Retail Shelf Visibility",
-    desc: "Premium placement in Nearle's digital catalogue and in-store QR listings. Customers browsing nearby stores see your brand first, creating daily brand touchpoints at zero extra cost.",
+    desc: "Premium placement in Nearle's AI catalogue by ProductLLM and in-store QR listings. Customers browsing nearby stores see your brand first, creating daily brand touchpoints at zero extra cost.",
    tone: "bg-secondary/8 text-secondary",
    badge: "Visibility",
  },
--- a/src/app/businesses/page.tsx
+++ b/src/app/businesses/page.tsx
@@ -14,8 +14,23 @@ export const metadata: Metadata = {
  title: "Nearle for Business",
  description:
    "Grow your local business with Nearle. Get discovered by nearby customers, manage online orders, run local offers, and build repeat sales, all from one simple hyperlocal platform.",
+  openGraph: {
+    title: "Nearle for Business — MerchantOS for Neighbourhood Stores",
+    description:
+      "Bring your store online with MerchantOS: a free POS, an AI catalog by ProductLLM, QR ordering, and local discovery. Keep your customers — add the technology.",
+    url: "https://nearle.in/businesses",
+  },
+  alternates: { canonical: "/businesses" },
 };

+const GROWTH_STEPS = [
+  { icon: "storefront", title: "Merchant", desc: "Onboard your store in minutes with a free POS." },
+  { icon: "auto_awesome", title: "AI Catalog", desc: "ProductLLM builds your catalog from a photo." },
+  { icon: "receipt_long", title: "Orders", desc: "Take QR and online orders from nearby customers." },
+  { icon: "analytics", title: "Analytics", desc: "See what sells and who's buying, in real time." },
+  { icon: "trending_up", title: "Growth", desc: "Turn local demand into repeat business." },
+];
+


 function PhoneMapVisual() {
@@ -235,6 +250,56 @@ export default function BusinessesPage() {
      {/* ─── Our Features / Business Grid ─── */}
      <BusinessFeaturesGrid />

+      {/* ─── Business Growth Workflow ─── */}
+      <section className="py-10 md:py-14 xl:py-12 border-b border-[#6330D6]/10 bg-white overflow-hidden">
+        <div className="w-[calc(100%-32px)] lg:w-[calc(100%-64px)] max-w-[1280px] mx-auto">
+          <AnimatedSection>
+            <div className="text-center mb-10 lg:mb-12 xl:mb-10">
+              <span className="inline-flex items-center rounded-full bg-[#6330D6]/5 px-4 py-1.5 text-xs font-black uppercase tracking-widest text-[#6330D6]">
+                Growth Workflow
+              </span>
+              <h2 className="font-display text-[30px] md:text-4xl lg:text-[44px] font-black text-[#16001D] mt-4 leading-tight tracking-tight">
+                From shelf to steady growth
+              </h2>
+              <p className="mx-auto mt-3 max-w-[700px] text-base md:text-lg text-[#5E5866] leading-relaxed">
+                Every step on Nearle builds on the last — powered by MerchantOS and
+                an AI catalog from ProductLLM.
+              </p>
+            </div>
+          </AnimatedSection>
+
+          <AnimatedGrid className="flex flex-col items-stretch gap-4 lg:flex-row lg:items-center lg:gap-2">
+            {GROWTH_STEPS.map((step, i) => (
+              <div key={step.title} className="contents">
+                <AnimatedCard className="flex-1 rounded-[24px] border border-[#6330D6]/10 bg-white p-6 text-center shadow-[0_10px_30px_rgba(22,0,29,0.05)]">
+                  <div className="mx-auto flex h-12 w-12 items-center justify-center rounded-2xl bg-[#6330D6]/8 text-[#6330D6]">
+                    <MaterialIcon icon={step.icon} size={24} />
+                  </div>
+                  <p className="mt-4 font-display font-black text-[#16001D] text-lg leading-tight">
+                    {step.title}
+                  </p>
+                  <p className="mt-2 text-sm leading-relaxed text-[#5E5866]">
+                    {step.desc}
+                  </p>
+                </AnimatedCard>
+                {i < GROWTH_STEPS.length - 1 && (
+                  <div aria-hidden="true" className="flex shrink-0 items-center justify-center py-1 lg:px-0.5">
+                    <div className="flex h-8 w-8 items-center justify-center rounded-full bg-[#6330D6]/8 text-[#6330D6]">
+                      <span className="flex lg:hidden">
+                        <MaterialIcon icon="arrow_downward" size={18} />
+                      </span>
+                      <span className="hidden lg:flex">
+                        <MaterialIcon icon="arrow_forward" size={18} />
+                      </span>
+                    </div>
+                  </div>
+                )}
+              </div>
+            ))}
+          </AnimatedGrid>
+        </div>
+      </section>
+
      {/* ─── Join/Download Call to Action ─── */}
      <CTABanner
        heading="Nearle is Essential for Business Growth"
--- a/src/app/layout.tsx
+++ b/src/app/layout.tsx
@@ -70,6 +70,35 @@ export const viewport: Viewport = {
  initialScale: 1,
 };

+const jsonLd = {
+  "@context": "https://schema.org",
+  "@graph": [
+    {
+      "@type": "Organization",
+      "@id": "https://nearle.in/#organization",
+      name: "Nearle",
+      url: "https://nearle.in",
+      logo: "https://nearle.in/logo.png",
+      description:
+        "Nearle is an AI Commerce platform that digitizes neighbourhood stores — with AI catalogs by ProductLLM, QR ordering, and local discovery — instead of replacing them.",
+      sameAs: [
+        "https://www.instagram.com/nearle",
+        "https://www.linkedin.com/company/nearle",
+        "https://www.facebook.com/nearle",
+      ],
+    },
+    {
+      "@type": "WebSite",
+      "@id": "https://nearle.in/#website",
+      url: "https://nearle.in",
+      name: "Nearle",
+      description:
+        "AI Commerce platform for neighbourhood stores. MerchantOS, ProductLLM, and ConsumerOS.",
+      publisher: { "@id": "https://nearle.in/#organization" },
+    },
+  ],
+};
+
 export default function RootLayout({
  children,
 }: {
@@ -83,6 +112,10 @@ export default function RootLayout({
      suppressHydrationWarning
    >
      <body className="bg-[#E8DCF2] text-on-surface font-body antialiased" suppressHydrationWarning>
+        <script
+          type="application/ld+json"
+          dangerouslySetInnerHTML={{ __html: JSON.stringify(jsonLd) }}
+        />
        <MotionProvider>
          <div className="min-h-screen bg-white font-body text-[#16001D] antialiased flex flex-col">
            <PremiumNavbar />
--- a/src/app/page.tsx
+++ b/src/app/page.tsx
@@ -1,3 +1,4 @@
+import type { Metadata } from "next";
 import { PremiumPageShell } from "@/components/layout/PremiumPageShell";
 import { Hero } from "@/components/home/Hero";
 import { ServiceCategories } from "@/components/home/ServiceCategories";
@@ -5,8 +6,22 @@ import { WhyNearle } from "@/components/home/WhyNearle";
 import { HowItWorks } from "@/components/home/HowItWorks";
 import { HyperlocalFeatures } from "@/components/home/HyperlocalFeatures";
 import { BusinessSection } from "@/components/home/BusinessSection";
+import { WhyAICommerceWins } from "@/components/home/WhyAICommerceWins";
 import { StoreQRSection } from "@/components/home/StoreQRSection";

+export const metadata: Metadata = {
+  title: "AI Commerce Platform for Neighbourhood Stores",
+  description:
+    "Nearle is the AI Commerce platform that digitizes neighbourhood stores instead of replacing them. AI catalogs by ProductLLM, QR ordering, and local discovery — commerce that runs on your neighbourhood.",
+  openGraph: {
+    title: "Nearle — AI Commerce Platform for Neighbourhood Stores",
+    description:
+      "Not another delivery app. Nearle adds AI, a digital storefront, and ordering to the local stores you already trust.",
+    url: "https://nearle.in",
+  },
+  alternates: { canonical: "/" },
+};
+
 export default function HomePage() {
  return (
    <PremiumPageShell>
@@ -16,6 +31,7 @@ export default function HomePage() {
      <HowItWorks />
      <HyperlocalFeatures />
      <BusinessSection />
+      <WhyAICommerceWins />
      <StoreQRSection />
    </PremiumPageShell>
  );
--- a/src/app/people/page.tsx
+++ b/src/app/people/page.tsx
@@ -5,6 +5,7 @@ import { PremiumPageShell } from "@/components/layout/PremiumPageShell";
 import { PeopleHero } from "@/components/heroes/PeopleHero";
 import { AnimatedSection } from "@/components/motion/AnimatedSection";
 import { AnimatedGrid, AnimatedCard } from "@/components/motion/AnimatedGrid";
+import { AnimatedTimeline } from "@/components/delivery/AnimatedTimeline";
 import { siteContent } from "@/config/site-content";
 import type { Metadata } from "next";

@@ -12,8 +13,65 @@ export const metadata: Metadata = {
  title: "Nearle for People",
  description:
    "Discover verified local stores, save your favourite merchants, and order everyday essentials with superfast local delivery from shops within your neighbourhood.",
+  openGraph: {
+    title: "Nearle for People — Shop Your Neighbourhood",
+    description:
+      "Find verified local stores near you, with accurate AI-generated listings by ProductLLM. Discover, order, and reorder from the shops you already trust.",
+    url: "https://nearle.in/people",
+  },
+  alternates: { canonical: "/people" },
 };

+const HOW_IT_WORKS = [
+  {
+    step: "01",
+    title: "Discover stores near you",
+    desc: "Open the app and see verified neighbourhood shops within walking distance — not warehouses across town.",
+    time: "Discover",
+  },
+  {
+    step: "02",
+    title: "Order in a few taps",
+    desc: "Browse live catalogs built by ProductLLM, add what you need, and check out. Prices and stock stay accurate.",
+    time: "Order",
+  },
+  {
+    step: "03",
+    title: "Pickup or local delivery",
+    desc: "Grab it on your way past, or get a short local delivery straight from the store to your door.",
+    time: "Fulfil",
+  },
+  {
+    step: "04",
+    title: "Reorder in one tap",
+    desc: "Your favourite stores and usuals stay saved, so buying again is instant.",
+    time: "Reorder",
+  },
+];
+
+const TRUST_POINTS = [
+  {
+    icon: "verified_user",
+    title: "Verified Merchants",
+    desc: "Every store on Nearle is a real, verified neighbourhood business.",
+  },
+  {
+    icon: "auto_awesome",
+    title: "Accurate AI Listings",
+    desc: "Product listings are generated by ProductLLM, so details and prices stay right.",
+  },
+  {
+    icon: "storefront",
+    title: "Real Neighbourhood Stores",
+    desc: "You shop the shops on your street — the ones your community already trusts.",
+  },
+  {
+    icon: "lock",
+    title: "Safe Ordering",
+    desc: "Order with confidence, from discovery to doorstep.",
+  },
+];
+
 const OFFERINGS = [
  {
    title: "Elegant Living",
@@ -224,6 +282,59 @@ export default function PeoplePage() {
        </AnimatedGrid>
      </section>

+      {/* ─── How It Works ─── */}
+      <section className="py-10 md:py-14 xl:py-10 px-6 md:px-12 lg:px-16 xl:px-20 2xl:px-24 bg-[#FAF7FD] border-b border-[#6330D6]/10">
+        <AnimatedSection>
+          <div className="text-center mb-10 xl:mb-8">
+            <span className="text-xs text-[#6330D6] uppercase tracking-widest font-black bg-[#6330D6]/5 px-3.5 py-1 rounded-full">
+              How It Works
+            </span>
+            <h2 className="font-display text-3xl font-black text-[#16001D] mt-4">
+              From your street to your doorstep
+            </h2>
+            <p className="mx-auto mt-3 max-w-xl text-sm md:text-base text-[#5E5866]">
+              Shopping your neighbourhood on Nearle takes just a few taps.
+            </p>
+          </div>
+        </AnimatedSection>
+        <AnimatedTimeline items={HOW_IT_WORKS} />
+      </section>
+
+      {/* ─── Trust Section ─── */}
+      <section className="py-10 md:py-14 xl:py-10 px-6 md:px-12 lg:px-16 xl:px-20 2xl:px-24 text-center bg-white border-b border-[#6330D6]/10">
+        <AnimatedSection>
+          <div className="mb-10 xl:mb-8">
+            <span className="text-xs text-[#6330D6] uppercase tracking-widest font-black bg-[#6330D6]/5 px-3.5 py-1 rounded-full">
+              Trust &amp; Safety
+            </span>
+            <h2 className="font-display text-3xl font-black text-[#16001D] mt-4">
+              Every Store is Verified
+            </h2>
+            <p className="mx-auto mt-3 max-w-xl text-sm md:text-base text-[#5E5866]">
+              Real shops, accurate listings, and safe ordering — so you always know
+              exactly who you&rsquo;re buying from.
+            </p>
+          </div>
+        </AnimatedSection>
+
+        <AnimatedGrid className="grid grid-cols-1 sm:grid-cols-2 lg:grid-cols-4 gap-5 text-left">
+          {TRUST_POINTS.map((t) => (
+            <AnimatedCard
+              key={t.title}
+              className="premium-card bg-white rounded-[24px] p-6 border border-[#6330D6]/10 shadow-[0_10px_30px_rgba(22,0,29,0.05)]"
+            >
+              <div className="flex h-12 w-12 items-center justify-center rounded-2xl bg-[#6330D6]/8 text-[#6330D6]">
+                <MaterialIcon icon={t.icon} size={24} />
+              </div>
+              <p className="mt-4 font-display font-black text-[#16001D] text-lg leading-tight">
+                {t.title}
+              </p>
+              <p className="mt-2 text-sm leading-relaxed text-[#5E5866]">{t.desc}</p>
+            </AnimatedCard>
+          ))}
+        </AnimatedGrid>
+      </section>
+
      {/* ─── Ready to Download Section ─── */}
      <section className="bg-white px-2 pt-2 pb-2 md:px-3 md:pt-3 md:pb-3 lg:px-4 lg:pt-4 lg:pb-4 xl:px-5 xl:pt-4 xl:pb-4 2xl:px-6 2xl:pb-5">
      <section id="download-section" className="relative w-full overflow-hidden rounded-[28px] bg-gradient-to-br from-[#16001D] to-[#25002F] p-8 text-center text-white md:p-10 lg:p-12 xl:p-10">
--- a/src/app/platform/page.tsx
+++ b/src/app/platform/page.tsx
@@ -0,0 +1,78 @@
+import type { Metadata } from "next";
+import { PremiumPageShell } from "@/components/layout/PremiumPageShell";
+import { PlatformHero } from "@/components/platform/PlatformHero";
+import { PlatformArchitecture } from "@/components/platform/PlatformArchitecture";
+import { ProductFeatureGrid } from "@/components/platform/ProductFeatureGrid";
+import { ProductLLMWorkflow } from "@/components/platform/ProductLLMWorkflow";
+import { CTABanner } from "@/components/ui/CTABanner";
+
+export const metadata: Metadata = {
+  title: "Platform — MerchantOS, ConsumerOS & ProductLLM",
+  description:
+    "The Nearle platform: MerchantOS runs the store, ProductLLM builds the catalog from a shelf photo, and ConsumerOS brings the neighbourhood to shop. AI infrastructure for local retail.",
+  openGraph: {
+    title: "The Nearle Platform | MerchantOS · ProductLLM · ConsumerOS",
+    description:
+      "AI infrastructure behind every neighbourhood store — a free POS and AI catalog for merchants, and local discovery, ordering, and rewards for shoppers.",
+    url: "https://nearle.in/platform",
+  },
+  alternates: { canonical: "/platform" },
+};
+
+const MERCHANT_OS = [
+  { icon: "point_of_sale", title: "Free POS", desc: "A complete point-of-sale, free for every merchant." },
+  { icon: "wifi_off", title: "Offline Billing", desc: "Keep billing customers even when the network drops." },
+  { icon: "inventory_2", title: "Inventory", desc: "Live stock counts that stay accurate across channels." },
+  { icon: "analytics", title: "Analytics", desc: "See what sells, when, and to whom — in real time." },
+  { icon: "loyalty", title: "Loyalty", desc: "Reward regulars and bring them back more often." },
+  { icon: "auto_awesome", title: "AI Catalog", desc: "A shoppable catalog built by ProductLLM from a photo." },
+  { icon: "qr_code", title: "QR Ordering", desc: "Customers scan, browse, and order in seconds." },
+  { icon: "dashboard", title: "Store Dashboard", desc: "Run the whole store from one simple screen." },
+];
+
+const CONSUMER_OS = [
+  { icon: "explore", title: "Local Discovery", desc: "Find the stores and products right around you." },
+  { icon: "photo_camera", title: "Camera Search", desc: "Point your camera to find a product nearby." },
+  { icon: "favorite", title: "Favorites", desc: "Save the stores and items you buy again and again." },
+  { icon: "storefront", title: "Nearby Stores", desc: "Shop shops within walking distance, not warehouses." },
+  { icon: "shopping_bag", title: "Pickup", desc: "Order ahead and grab it on your way past." },
+  { icon: "local_shipping", title: "Delivery", desc: "Short, local trips from the store to your door." },
+  { icon: "redeem", title: "Rewards", desc: "Earn as you shop your neighbourhood." },
+  { icon: "history", title: "Fast Reordering", desc: "Re-buy your usuals in a single tap." },
+];
+
+export default function PlatformPage() {
+  return (
+    <PremiumPageShell>
+      <PlatformHero />
+      <PlatformArchitecture />
+      <ProductFeatureGrid
+        id="merchantos"
+        eyebrow="MerchantOS"
+        name="Everything a store needs to run"
+        tagline="A free operating system for the neighbourhood shop — billing, inventory, catalog, and orders, working online and off."
+        features={MERCHANT_OS}
+        variant="light"
+        showcase="dashboard"
+        footnote="AI Catalog powered by ProductLLM."
+      />
+      <ProductLLMWorkflow />
+      <ProductFeatureGrid
+        id="consumeros"
+        eyebrow="ConsumerOS"
+        name="How the neighbourhood shops"
+        tagline="Discovery, search, ordering, and rewards — the app that brings local customers to nearby stores."
+        features={CONSUMER_OS}
+        variant="lavender"
+        showcase="phone"
+      />
+      <CTABanner
+        badge={{ icon: "hub", label: "Built on Nearle" }}
+        heading="Put your store on the platform"
+        body="Join the neighbourhood stores already running on MerchantOS — with an AI catalog by ProductLLM and a growing base of local shoppers on ConsumerOS."
+        primary={{ href: "/businesses", icon: "storefront", label: "For Business" }}
+        secondary={{ href: "/why-nearle", icon: "auto_awesome", label: "Why AI Commerce" }}
+      />
+    </PremiumPageShell>
+  );
+}
--- a/src/app/robots.ts
+++ b/src/app/robots.ts
@@ -0,0 +1,14 @@
+import type { MetadataRoute } from "next";
+
+const BASE_URL = "https://nearle.in";
+
+export default function robots(): MetadataRoute.Robots {
+  return {
+    rules: {
+      userAgent: "*",
+      allow: "/",
+    },
+    sitemap: `${BASE_URL}/sitemap.xml`,
+    host: BASE_URL,
+  };
+}
--- a/src/app/sitemap.ts
+++ b/src/app/sitemap.ts
@@ -0,0 +1,30 @@
+import type { MetadataRoute } from "next";
+
+const BASE_URL = "https://nearle.in";
+
+export default function sitemap(): MetadataRoute.Sitemap {
+  const now = new Date();
+
+  const routes: { path: string; priority: number; changeFrequency: MetadataRoute.Sitemap[number]["changeFrequency"] }[] = [
+    { path: "/", priority: 1, changeFrequency: "weekly" },
+    { path: "/why-nearle", priority: 0.9, changeFrequency: "monthly" },
+    { path: "/platform", priority: 0.9, changeFrequency: "monthly" },
+    { path: "/businesses", priority: 0.8, changeFrequency: "monthly" },
+    { path: "/people", priority: 0.8, changeFrequency: "monthly" },
+    { path: "/brands", priority: 0.8, changeFrequency: "monthly" },
+    { path: "/merchants", priority: 0.6, changeFrequency: "monthly" },
+    { path: "/delivery-partners", priority: 0.6, changeFrequency: "monthly" },
+    { path: "/about", priority: 0.5, changeFrequency: "monthly" },
+    { path: "/contact", priority: 0.5, changeFrequency: "monthly" },
+    { path: "/privacy", priority: 0.2, changeFrequency: "yearly" },
+    { path: "/terms", priority: 0.2, changeFrequency: "yearly" },
+    { path: "/cookies", priority: 0.2, changeFrequency: "yearly" },
+  ];
+
+  return routes.map((route) => ({
+    url: `${BASE_URL}${route.path}`,
+    lastModified: now,
+    changeFrequency: route.changeFrequency,
+    priority: route.priority,
+  }));
+}
--- a/src/app/why-nearle/page.tsx
+++ b/src/app/why-nearle/page.tsx
@@ -0,0 +1,61 @@
+import type { Metadata } from "next";
+import { PremiumPageShell } from "@/components/layout/PremiumPageShell";
+import { WhyNearleHero } from "@/components/why-nearle/WhyNearleHero";
+import { CommerceEvolution } from "@/components/why-nearle/CommerceEvolution";
+import { AICommerceExplainer } from "@/components/why-nearle/AICommerceExplainer";
+import { BeforeAfterFlow } from "@/components/why-nearle/BeforeAfterFlow";
+import { NeighborhoodStores } from "@/components/why-nearle/NeighborhoodStores";
+import { EcosystemDiagram } from "@/components/why-nearle/EcosystemDiagram";
+import { ProductLLMPipeline } from "@/components/why-nearle/ProductLLMPipeline";
+import { ProductLLMCompare } from "@/components/why-nearle/ProductLLMCompare";
+import { AICommerceComparison } from "@/components/ui/AICommerceComparison";
+import { FutureVision } from "@/components/why-nearle/FutureVision";
+import { PullQuote } from "@/components/ui/PullQuote";
+import { AICommerceCTA } from "@/components/why-nearle/AICommerceCTA";
+
+export const metadata: Metadata = {
+  title: "What is AI Commerce?",
+  description:
+    "AI Commerce starts where quick commerce stops. Nearle digitizes neighbourhood stores with AI, digital storefronts, and ordering — instead of replacing them. Learn how AI Commerce works.",
+  openGraph: {
+    title: "What is AI Commerce? | Nearle",
+    description:
+      "Neighbourhood stores already have trust, customers, and location. Nearle adds AI, a digital storefront, inventory, and ordering. This is AI Commerce.",
+    url: "https://nearle.in/why-nearle",
+  },
+  alternates: { canonical: "/why-nearle" },
+};
+
+export default function WhyNearlePage() {
+  return (
+    <PremiumPageShell>
+      <WhyNearleHero />
+      {/* 1 · Why AI Commerce — evolution timeline */}
+      <CommerceEvolution />
+      {/* 2 · The Problem — stores already have vs Nearle adds */}
+      <AICommerceExplainer />
+      {/* 3 · Before vs After — traditional vs AI commerce flow */}
+      <BeforeAfterFlow />
+      {/* 4 · Why neighborhood stores matter */}
+      <NeighborhoodStores />
+      {/* 5 · The AI Commerce ecosystem */}
+      <EcosystemDiagram />
+      {/* 6 · ProductLLM workflow pipeline */}
+      <ProductLLMPipeline />
+      {/* 7 · Why ProductLLM — manual vs AI catalogs */}
+      <ProductLLMCompare />
+      {/* Supporting comparison — AI Commerce vs Quick Commerce */}
+      <AICommerceComparison />
+      <PullQuote
+        lines={[
+          "Quick commerce tried to out-run the neighborhood.",
+          "AI Commerce runs on it.",
+        ]}
+      />
+      {/* 8 · Future vision roadmap */}
+      <FutureVision />
+      {/* 9 · Premium closing CTA */}
+      <AICommerceCTA />
+    </PremiumPageShell>
+  );
+}
--- a/src/components/businesses/BusinessFeaturesGrid.tsx
+++ b/src/components/businesses/BusinessFeaturesGrid.tsx
@@ -1,6 +1,7 @@
 "use client";

 import React from "react";
+import Image from "next/image";
 import { motion } from "framer-motion";
 import { MaterialIcon } from "@/components/ui/MaterialIcon";
 import { fadeUp, scaleIn, staggerContainer, staggerSlow, viewport } from "@/lib/animations";
@@ -415,12 +416,29 @@ const CARDS = [
 export function BusinessFeaturesGrid() {
  return (
    <section
-      className="bg-[#FAF7FD] border-b border-[#6330D6]/10 overflow-hidden"
+      className="relative bg-[#FAF7FD] border-b border-[#6330D6]/10 overflow-hidden"
      style={{ paddingTop: "clamp(44px, 4.5vw, 64px)", paddingBottom: "clamp(44px, 4.5vw, 64px)" }}
    >
+      {/* Decorative mascot watermark — left side only, never crosses into the feature cards */}
+      <div
+        aria-hidden="true"
+        className="pointer-events-none absolute inset-y-0 left-0 z-0 flex items-center select-none"
+        style={{ width: "clamp(360px, 34vw, 600px)" }}
+      >
+        <div className="relative h-[88%] w-full -translate-x-[2%]">
+          <Image
+            src="/superhero.png"
+            alt=""
+            fill
+            sizes="600px"
+            className="object-contain object-left opacity-[0.12] blur-[1px]"
+          />
+        </div>
+      </div>
+
      {/* Centered page container */}
      <div
-        className="mx-auto w-[calc(100%-48px)] md:w-[calc(100%-64px)] xl:w-[calc(100%-96px)]"
+        className="relative z-10 mx-auto w-[calc(100%-48px)] md:w-[calc(100%-64px)] xl:w-[calc(100%-96px)]"
        style={{ maxWidth: 1800 }}
      >
        {/* Main two-column grid */}
@@ -439,7 +457,7 @@ export function BusinessFeaturesGrid() {
            {/* Badge + Heading */}
            <motion.div variants={fadeUp}>
              <span className="inline-flex items-center rounded-full bg-[#6330D6]/[0.08] px-3.5 py-1 text-xs font-black uppercase tracking-widest text-[#6330D6]">
-                Our features
+                MerchantOS
              </span>
              <h2
                className="font-display font-black text-[#16001D] mt-4"
--- a/src/components/home/BusinessSection.tsx
+++ b/src/components/home/BusinessSection.tsx
@@ -8,8 +8,8 @@ import { fadeUp, fadeIn, scaleIn, staggerContainer, viewport } from "@/lib/anima

 const FEATURES = [
  {
-    title: "Digital Catalogue",
-    desc: "Showcase your products online and keep your catalogue updated.",
+    title: "AI Catalogue",
+    desc: "Turn your shelf into a live online catalogue with ProductLLM — no manual data entry.",
    icon: "menu_book",
    visual: "/images/nearle-merchant/catalogue-ui.webp",
    alt: "Clean grocery catalogue interface preview",
--- a/src/components/home/StoreQRSection.tsx
+++ b/src/components/home/StoreQRSection.tsx
@@ -82,19 +82,16 @@ export function StoreQRSection() {
                target="_blank"
                rel="noopener noreferrer"
                aria-label="Download Nearle on the App Store"
-                className="h-[60px] border border-white/20 rounded-2xl bg-white/10 text-white/60 px-8 py-2 flex items-center gap-3.5 shrink-0 cursor-pointer select-none hover:bg-white/[0.16] transition-all duration-300 active:scale-[0.98]"
+                className="h-[60px] flex items-center shrink-0 cursor-pointer select-none transition-all duration-300 hover:scale-[1.03] active:scale-[0.98]"
              >
-                <svg viewBox="0 0 24 24" className="w-7 h-7 shrink-0 fill-current opacity-60" fill="currentColor">
-                  <path d="M17.537 12.625c-.023-2.949 2.398-4.37 2.506-4.44-1.364-2.008-3.48-2.282-4.227-2.307-1.79-.186-3.504 1.064-4.413 1.064-.918 0-2.323-1.04-3.827-1.01-1.963.028-3.788 1.146-4.796 2.91-2.06 3.587-.526 8.9 1.466 11.808.98 1.428 2.147 3.035 3.685 2.975 1.47-.059 2.03-.964 3.807-.964 1.767 0 2.266.964 3.818.932 1.58-.03 2.58-1.453 3.536-2.89 1.116-1.628 1.57-3.21 1.596-3.29-.035-.016-3.057-1.18-3.087-4.678l.036-.002zM14.87 4.058c.821-.99 1.375-2.361 1.223-3.733-1.184.05-2.618.784-3.47 1.77-.762.875-1.43 2.28-1.25 3.623 1.327.102 2.673-.668 3.497-1.66z" />
-                </svg>
-                <div className="text-left leading-tight">
-                  <div className="text-[10px] font-bold tracking-wider uppercase opacity-60">
-                    App Store
-                  </div>
-                  <div className="text-sm font-black">
-                    Available on
-                  </div>
-                </div>
+                <Image
+                  src="/apple-download.svg"
+                  alt="Download Nearle on the App Store"
+                  width={144}
+                  height={60}
+                  className="h-[60px] w-auto object-contain"
+                  priority
+                />
              </a>

              <a
@@ -102,19 +99,15 @@ export function StoreQRSection() {
                target="_blank"
                rel="noopener noreferrer"
                aria-label="Download Nearle on Google Play"
-                className="h-[60px] border border-white/20 rounded-2xl bg-white/10 text-white/60 px-8 py-2 flex items-center gap-3.5 shrink-0 cursor-pointer select-none hover:bg-white/[0.16] transition-all duration-300 active:scale-[0.98]"
+                className="h-[60px] flex items-center shrink-0 cursor-pointer select-none transition-all duration-300 hover:scale-[1.03] active:scale-[0.98]"
              >
-                <svg viewBox="0 0 24 24" className="w-7 h-7 shrink-0 fill-current opacity-60" fill="currentColor">
-                  <path d="M3.609 1.814L13.414 12 3.609 22.186c-.244-.178-.395-.466-.395-.786V2.6c0-.32.151-.608.395-.786zM14.244 12.83l2.705 2.688-4.073 2.276-4.073 2.276L14.244 12.83zm1-1.66l2.838-2.8 4.153 2.336c.464.26.464.688 0 .948l-4.153 2.336-2.838-2.82zM8.803 4.93l4.073 2.276 4.073 2.276-2.705 2.688L8.803 4.93z" />
-                </svg>
-                <div className="text-left leading-tight">
-                  <div className="text-[10px] font-bold tracking-wider uppercase opacity-60">
-                    Google Play
-                  </div>
-                  <div className="text-sm font-black">
-                    Available on
-                  </div>
-                </div>
+                <Image
+                  src="/play-download.svg"
+                  alt="Download Nearle on Google Play"
+                  width={155}
+                  height={60}
+                  className="h-[60px] w-auto object-contain"
+                />
              </a>
            </div>
          </motion.div>
@@ -264,19 +257,15 @@ export function StoreQRSection() {
              target="_blank"
              rel="noopener noreferrer"
              aria-label="Download Nearle on the App Store"
-              className="h-14 w-60 sm:w-auto border border-white/20 rounded-2xl bg-white/10 text-white/60 px-6 py-2 flex items-center justify-center gap-3 cursor-pointer select-none hover:bg-white/[0.16] transition-all duration-300 active:scale-[0.98]"
+              className="h-14 flex items-center shrink-0 cursor-pointer select-none transition-all duration-300 hover:scale-[1.03] active:scale-[0.98]"
            >
-              <svg viewBox="0 0 24 24" className="w-6 h-6 shrink-0 fill-current opacity-60" fill="currentColor">
-                <path d="M17.537 12.625c-.023-2.949 2.398-4.37 2.506-4.44-1.364-2.008-3.48-2.282-4.227-2.307-1.79-.186-3.504 1.064-4.413 1.064-.918 0-2.323-1.04-3.827-1.01-1.963.028-3.788 1.146-4.796 2.91-2.06 3.587-.526 8.9 1.466 11.808.98 1.428 2.147 3.035 3.685 2.975 1.47-.059 2.03-.964 3.807-.964 1.767 0 2.266.964 3.818.932 1.58-.03 2.58-1.453 3.536-2.89 1.116-1.628 1.57-3.21 1.596-3.29-.035-.016-3.057-1.18-3.087-4.678l.036-.002zM14.87 4.058c.821-.99 1.375-2.361 1.223-3.733-1.184.05-2.618.784-3.47 1.77-.762.875-1.43 2.28-1.25 3.623 1.327.102 2.673-.668 3.497-1.66z" />
-              </svg>
-              <div className="text-left leading-tight">
-                <div className="text-[10px] font-bold tracking-wider uppercase opacity-60">
-                  App Store
-                </div>
-                <div className="text-sm font-black">
-                  Available on
-                </div>
-              </div>
+              <Image
+                src="/apple-download.svg"
+                alt="Download Nearle on the App Store"
+                width={134}
+                height={56}
+                className="h-14 w-auto object-contain"
+              />
            </a>

            <a
@@ -284,19 +273,15 @@ export function StoreQRSection() {
              target="_blank"
              rel="noopener noreferrer"
              aria-label="Download Nearle on Google Play"
-              className="h-14 w-60 sm:w-auto border border-white/20 rounded-2xl bg-white/10 text-white/60 px-6 py-2 flex items-center justify-center gap-3 cursor-pointer select-none hover:bg-white/[0.16] transition-all duration-300 active:scale-[0.98]"
+              className="h-14 flex items-center shrink-0 cursor-pointer select-none transition-all duration-300 hover:scale-[1.03] active:scale-[0.98]"
            >
-              <svg viewBox="0 0 24 24" className="w-6 h-6 shrink-0 fill-current opacity-60" fill="currentColor">
-                <path d="M3.609 1.814L13.414 12 3.609 22.186c-.244-.178-.395-.466-.395-.786V2.6c0-.32.151-.608.395-.786zM14.244 12.83l2.705 2.688-4.073 2.276-4.073 2.276L14.244 12.83zm1-1.66l2.838-2.8 4.153 2.336c.464.26.464.688 0 .948l-4.153 2.336-2.838-2.82zM8.803 4.93l4.073 2.276 4.073 2.276-2.705 2.688L8.803 4.93z" />
-              </svg>
-              <div className="text-left leading-tight">
-                <div className="text-[10px] font-bold tracking-wider uppercase opacity-60">
-                  Google Play
-                </div>
-                <div className="text-sm font-black">
-                  Available on
-                </div>
-              </div>
+              <Image
+                src="/play-download.svg"
+                alt="Download Nearle on Google Play"
+                width={145}
+                height={56}
+                className="h-14 w-auto object-contain"
+              />
            </a>
          </div>
        </div>
--- a/src/components/home/WhyAICommerceWins.tsx
+++ b/src/components/home/WhyAICommerceWins.tsx
@@ -0,0 +1,102 @@
+"use client";
+
+import Link from "next/link";
+import { motion } from "framer-motion";
+import { MaterialIcon } from "@/components/ui/MaterialIcon";
+import { fadeUp, fadeIn, staggerContainer, viewport } from "@/lib/animations";
+
+const CARDS = [
+  {
+    title: "Neighbourhood Trust",
+    desc: "Every order is fulfilled by a real local shop your street already knows — not an anonymous warehouse.",
+    icon: "handshake",
+    color: "bg-primary/5 text-primary border-primary/10",
+  },
+  {
+    title: "AI-Powered Catalog",
+    desc: "ProductLLM turns a shelf into a live, shoppable catalog in minutes — so any store can go online without the busywork.",
+    icon: "auto_awesome",
+    color: "bg-secondary/5 text-secondary border-secondary/10",
+  },
+  {
+    title: "Offline-First Commerce",
+    desc: "Billing and inventory keep working even when the network drops. Built for how neighbourhood stores really run.",
+    icon: "wifi_off",
+    color: "bg-[#de96f9]/10 text-primary border-[#de96f9]/20",
+  },
+];
+
+export function WhyAICommerceWins() {
+  return (
+    <section className="section bg-white w-full overflow-hidden">
+      <div className="page-container relative">
+        <motion.div
+          className="relative text-center mb-8 md:mb-10"
+          variants={fadeUp}
+          initial="hidden"
+          whileInView="visible"
+          viewport={viewport}
+        >
+          <span className="text-xs text-primary uppercase tracking-widest font-black bg-primary/5 px-3.5 py-1.5 rounded-full">
+            AI Commerce
+          </span>
+          <h2 className="text-4xl md:text-5xl lg:text-[54px] font-display font-black text-brand-dark mt-3 leading-tight tracking-tight">
+            Why AI Commerce <span className="text-primary font-normal">Wins</span>
+          </h2>
+          <p className="text-body-lg text-on-surface-variant mt-2.5 max-w-xl mx-auto leading-relaxed">
+            Nearle isn&rsquo;t another delivery app. It&rsquo;s the AI layer that brings
+            neighbourhood stores online — without replacing them.
+          </p>
+        </motion.div>
+
+        <motion.div
+          className="grid grid-cols-1 md:grid-cols-3 gap-5 lg:gap-7"
+          variants={staggerContainer}
+          initial="hidden"
+          whileInView="visible"
+          viewport={viewport}
+        >
+          {CARDS.map((card) => (
+            <motion.div
+              key={card.title}
+              variants={fadeIn}
+              className="premium-card bg-white rounded-3xl p-6 md:p-7 border border-outline-variant/15 shadow-lg flex flex-col h-full"
+              whileHover={{ y: -4, scale: 1.02, transition: { duration: 0.22, ease: [0.22, 1, 0.36, 1] } }}
+              whileTap={{ scale: 0.98, transition: { duration: 0.1 } }}
+            >
+              <div className={`w-14 h-14 rounded-2xl flex items-center justify-center border mb-5 shrink-0 ${card.color}`}>
+                <MaterialIcon icon={card.icon} size={27} />
+              </div>
+              <p className="font-display text-xl font-black text-brand-dark mb-3">
+                {card.title}
+              </p>
+              <p className="text-sm md:text-base text-on-surface-variant leading-relaxed">
+                {card.desc}
+              </p>
+            </motion.div>
+          ))}
+        </motion.div>
+
+        <motion.div
+          className="mt-9 flex justify-center"
+          variants={fadeUp}
+          initial="hidden"
+          whileInView="visible"
+          viewport={viewport}
+        >
+          <Link
+            href="/why-nearle"
+            className="group inline-flex items-center gap-2 text-base font-black text-primary transition-colors hover:text-[#4C1D95]"
+          >
+            Learn Why Nearle
+            <MaterialIcon
+              icon="arrow_forward"
+              size={20}
+              className="transition-transform duration-200 group-hover:translate-x-1"
+            />
+          </Link>
+        </motion.div>
+      </div>
+    </section>
+  );
+}
--- a/src/components/layout/PremiumNavbar.tsx
+++ b/src/components/layout/PremiumNavbar.tsx
@@ -2,7 +2,7 @@

 import Link from "next/link";
 import Image from "next/image";
-import { useState } from "react";
+import { useState, useRef } from "react";
 import { usePathname } from "next/navigation";
 import {
  motion,
@@ -14,11 +14,20 @@ import { MaterialIcon } from "@/components/ui/MaterialIcon";

 const EASE = [0.22, 1, 0.36, 1] as [number, number, number, number];

-const NAV_LINKS = [
+type NavChild = { label: string; href: string };
+type NavLink = { label: string; href: string; children?: NavChild[] };
+
+const SOLUTIONS_CHILDREN: NavChild[] = [
+  { label: "For Business", href: "/businesses" },
+  { label: "For People", href: "/people" },
+  { label: "For D2C Brands", href: "/brands" },
+];
+
+const NAV_LINKS: NavLink[] = [
  { label: "Home", href: "/" },
-  { label: "Nearle for Business", href: "/businesses" },
-  { label: "Nearle for People", href: "/people" },
-  { label: "Nearle for D2C Brands", href: "/brands" },
+  { label: "Why Nearle", href: "/why-nearle" },
+  { label: "Platform", href: "/platform" },
+  { label: "Solutions", href: "/businesses", children: SOLUTIONS_CHILDREN },
  { label: "About", href: "/about" },
  { label: "Contact", href: "/contact" },
 ];
@@ -47,11 +56,44 @@ const mobileItemVariants = {
  visible: { opacity: 1, x: 0, transition: { duration: 0.22, ease: EASE } },
 };

+const dropdownVariants = {
+  hidden: { opacity: 0, y: 8, scale: 0.98 },
+  visible: {
+    opacity: 1,
+    y: 0,
+    scale: 1,
+    transition: { duration: 0.22, ease: EASE },
+  },
+  exit: {
+    opacity: 0,
+    y: 6,
+    scale: 0.98,
+    transition: { duration: 0.15, ease: "easeIn" as const },
+  },
+};
+
+const mobileSubmenuVariants = {
+  hidden: { opacity: 0, height: 0 },
+  visible: {
+    opacity: 1,
+    height: "auto",
+    transition: { duration: 0.26, ease: EASE },
+  },
+  exit: {
+    opacity: 0,
+    height: 0,
+    transition: { duration: 0.18, ease: "easeIn" as const },
+  },
+};
+
 export function PremiumNavbar() {
  const [mobileOpen, setMobileOpen] = useState(false);
+  const [mobileSolutionsOpen, setMobileSolutionsOpen] = useState(false);
+  const [openDropdown, setOpenDropdown] = useState<string | null>(null);
  const [scrolled, setScrolled] = useState(false);
  const pathname = usePathname();
  const { scrollY } = useScroll();
+  const closeTimer = useRef<ReturnType<typeof setTimeout> | null>(null);

  useMotionValueEvent(scrollY, "change", (y) => {
    setScrolled(y > 20);
@@ -62,6 +104,28 @@ export function PremiumNavbar() {
    return pathname.startsWith(href);
  };

+  const isGroupActive = (link: NavLink) => {
+    if (link.children) {
+      return link.children.some((c) => isActiveLink(c.href));
+    }
+    return isActiveLink(link.href);
+  };
+
+  const openMenu = (label: string) => {
+    if (closeTimer.current) clearTimeout(closeTimer.current);
+    setOpenDropdown(label);
+  };
+
+  const scheduleClose = () => {
+    if (closeTimer.current) clearTimeout(closeTimer.current);
+    closeTimer.current = setTimeout(() => setOpenDropdown(null), 120);
+  };
+
+  const closeMobile = () => {
+    setMobileOpen(false);
+    setMobileSolutionsOpen(false);
+  };
+
  return (
    <motion.header
      className={`sticky top-0 z-50 w-full text-white transition-[background-color,box-shadow,backdrop-filter] duration-300 ${
@@ -91,9 +155,82 @@ export function PremiumNavbar() {
        </Link>

        {/* Desktop Navigation */}
-        <nav className="hidden flex-1 items-center justify-center gap-4 lg:flex min-[1440px]:gap-10">
+        <nav className="hidden flex-1 items-center justify-center gap-4 lg:flex min-[1440px]:gap-9">
          {NAV_LINKS.map((link) => {
-            const isActive = isActiveLink(link.href);
+            const isActive = isGroupActive(link);
+
+            if (link.children) {
+              const isOpen = openDropdown === link.label;
+              return (
+                <div
+                  key={link.label}
+                  className="relative py-2"
+                  onMouseEnter={() => openMenu(link.label)}
+                  onMouseLeave={scheduleClose}
+                >
+                  <button
+                    type="button"
+                    className={`flex items-center gap-1 whitespace-nowrap text-sm font-bold transition-colors duration-200 ${
+                      isActive ? "text-white" : "text-white/70 hover:text-white"
+                    }`}
+                    aria-haspopup="true"
+                    aria-expanded={isOpen}
+                    onClick={() => setOpenDropdown(isOpen ? null : link.label)}
+                    onFocus={() => openMenu(link.label)}
+                  >
+                    {link.label}
+                    <motion.span
+                      className="flex"
+                      animate={{ rotate: isOpen ? 180 : 0 }}
+                      transition={{ duration: 0.2, ease: EASE }}
+                    >
+                      <MaterialIcon icon="expand_more" size={16} />
+                    </motion.span>
+                  </button>
+
+                  {isActive && (
+                    <motion.span
+                      layoutId="activeNavUnderline"
+                      className="absolute bottom-0 left-0 right-0 h-0.5 rounded-full bg-white"
+                      transition={{ duration: 0.3, ease: EASE }}
+                    />
+                  )}
+
+                  <AnimatePresence>
+                    {isOpen && (
+                      <motion.div
+                        variants={dropdownVariants}
+                        initial="hidden"
+                        animate="visible"
+                        exit="exit"
+                        className="absolute left-1/2 top-full z-50 mt-2 w-56 -translate-x-1/2 overflow-hidden rounded-2xl border border-white/12 bg-[#30226F]/98 p-1.5 shadow-[0_18px_45px_rgba(20,0,30,0.45)] backdrop-blur-xl"
+                        role="menu"
+                      >
+                        {link.children.map((child) => {
+                          const childActive = isActiveLink(child.href);
+                          return (
+                            <Link
+                              key={child.href}
+                              href={child.href}
+                              role="menuitem"
+                              onClick={() => setOpenDropdown(null)}
+                              className={`block rounded-xl px-4 py-2.5 text-sm font-bold transition-all duration-200 ${
+                                childActive
+                                  ? "bg-white/15 text-white"
+                                  : "text-white/75 hover:bg-white/10 hover:text-white"
+                              }`}
+                            >
+                              {child.label}
+                            </Link>
+                          );
+                        })}
+                      </motion.div>
+                    )}
+                  </AnimatePresence>
+                </div>
+              );
+            }
+
            return (
              <motion.div
                key={link.label}
@@ -164,12 +301,72 @@ export function PremiumNavbar() {
              animate="visible"
            >
              {NAV_LINKS.map((link) => {
+                if (link.children) {
+                  const groupActive = isGroupActive(link);
+                  return (
+                    <motion.div key={link.label} variants={mobileItemVariants}>
+                      <button
+                        type="button"
+                        onClick={() => setMobileSolutionsOpen((v) => !v)}
+                        aria-expanded={mobileSolutionsOpen}
+                        className={`flex w-full items-center justify-between rounded-xl px-4 py-3 text-sm font-bold transition-all duration-200 ${
+                          groupActive
+                            ? "bg-white/15 text-white"
+                            : "text-white/70 hover:bg-white/10 hover:text-white"
+                        }`}
+                      >
+                        {link.label}
+                        <motion.span
+                          className="flex"
+                          animate={{ rotate: mobileSolutionsOpen ? 180 : 0 }}
+                          transition={{ duration: 0.2, ease: EASE }}
+                        >
+                          <MaterialIcon icon="expand_more" size={20} />
+                        </motion.span>
+                      </button>
+
+                      <AnimatePresence initial={false}>
+                        {mobileSolutionsOpen && (
+                          <motion.div
+                            variants={mobileSubmenuVariants}
+                            initial="hidden"
+                            animate="visible"
+                            exit="exit"
+                            className="overflow-hidden"
+                          >
+                            <div className="mt-1 flex flex-col gap-1 pl-3">
+                              {link.children.map((child) => {
+                                const childActive = isActiveLink(child.href);
+                                return (
+                                  <Link
+                                    key={child.href}
+                                    href={child.href}
+                                    onClick={closeMobile}
+                                    className={`flex items-center gap-2 rounded-xl px-4 py-2.5 text-sm font-bold transition-all duration-200 ${
+                                      childActive
+                                        ? "bg-white/12 text-white"
+                                        : "text-white/60 hover:bg-white/10 hover:text-white"
+                                    }`}
+                                  >
+                                    <span className="h-1 w-1 rounded-full bg-white/40" />
+                                    {child.label}
+                                  </Link>
+                                );
+                              })}
+                            </div>
+                          </motion.div>
+                        )}
+                      </AnimatePresence>
+                    </motion.div>
+                  );
+                }
+
                const isActive = isActiveLink(link.href);
                return (
                  <motion.div key={link.label} variants={mobileItemVariants}>
                    <Link
                      href={link.href}
-                      onClick={() => setMobileOpen(false)}
+                      onClick={closeMobile}
                      className={`flex items-center justify-between rounded-xl px-4 py-3 text-sm font-bold transition-all duration-200 ${
                        isActive
                          ? "bg-white/15 text-white"
--- a/src/components/platform/ConsumerShowcase.tsx
+++ b/src/components/platform/ConsumerShowcase.tsx
@@ -0,0 +1,78 @@
+"use client";
+
+import { useEffect, useState } from "react";
+import { AnimatePresence, motion, useReducedMotion } from "framer-motion";
+import { PhoneMockup } from "@/components/platform/DeviceShowcase";
+
+/**
+ * ConsumerOS showcase — a premium, sequential product demo.
+ *
+ * Only ONE illustration is ever visible at a time:
+ *   1. The ConsumerOS phone mockup, held completely static for PHONE_DURATION.
+ *   2. A premium fade + horizontal-slide transition (TRANSITION_DURATION).
+ *   3. The Food.svg artwork, held static so its OWN internal SVG animation can
+ *      play through uninterrupted. The wrapper never floats or scales.
+ *   4. The same transition back to the phone. Repeats infinitely.
+ *
+ * The PhoneMockup artwork and the Food.svg artwork are used untouched.
+ */
+
+// Per-illustration display durations (configurable).
+const PHONE_DURATION = 6000; // ConsumerOS held static
+// Food.svg's internal SMIL animation is a continuous loop of dur="13.467s"
+// (repeatCount="indefinite"). We hold it for exactly one full loop so the art
+// returns to its opening frame before we transition — never cut mid-animation.
+const FOOD_DURATION = 13467;
+const TRANSITION_DURATION = 700; // premium fade + slide, 600–800ms
+const EASE = [0.22, 1, 0.36, 1] as [number, number, number, number];
+
+function FoodArt() {
+  return (
+    // Re-mounts on each cycle (keyed AnimatePresence) so the SVG's internal
+    // animation restarts and plays from the beginning every time it appears.
+    // eslint-disable-next-line @next/next/no-img-element
+    <img
+      src="/Food.svg"
+      alt=""
+      aria-hidden="true"
+      className="pointer-events-none h-auto w-full max-w-[240px] select-none"
+    />
+  );
+}
+
+function PhoneArt() {
+  return (
+    <div className="w-full max-w-[220px]">
+      <PhoneMockup />
+    </div>
+  );
+}
+
+export function ConsumerShowcase() {
+  const reduce = useReducedMotion();
+  const [index, setIndex] = useState(0); // 0 = ConsumerOS phone, 1 = Food.svg
+
+  useEffect(() => {
+    if (reduce) return; // Reduced motion: hold the phone, never cycle.
+    const delay = index === 0 ? PHONE_DURATION : FOOD_DURATION;
+    const id = setTimeout(() => setIndex((i) => (i === 0 ? 1 : 0)), delay);
+    return () => clearTimeout(id);
+  }, [index, reduce]);
+
+  return (
+    <div className="relative flex h-[300px] w-full items-center justify-center overflow-hidden sm:h-[320px] md:h-[360px] lg:h-[400px]">
+      <AnimatePresence mode="wait" initial={false}>
+        <motion.div
+          key={index}
+          initial={{ opacity: 0, x: 28 }}
+          animate={{ opacity: 1, x: 0 }}
+          exit={{ opacity: 0, x: -28 }}
+          transition={{ duration: TRANSITION_DURATION / 1000, ease: EASE }}
+          className="flex w-full items-center justify-center"
+        >
+          {index === 0 ? <PhoneArt /> : <FoodArt />}
+        </motion.div>
+      </AnimatePresence>
+    </div>
+  );
+}
--- a/src/components/platform/DeviceShowcase.tsx
+++ b/src/components/platform/DeviceShowcase.tsx
@@ -0,0 +1,297 @@
+"use client";
+
+import { motion, useReducedMotion } from "framer-motion";
+
+/**
+ * Large animated device illustrations used to replace the flat feature grids.
+ *  - DashboardMockup  → MerchantOS  (a live store dashboard)
+ *  - PhoneMockup      → ConsumerOS  (the neighbourhood shopping app)
+ *
+ * Purely decorative. GPU-friendly (opacity / transform / pathLength only)
+ * and fully reduced-motion aware.
+ */
+
+const EASE = [0.22, 1, 0.36, 1] as [number, number, number, number];
+
+const rise = {
+  hidden: { opacity: 0, y: 16 },
+  visible: { opacity: 1, y: 0, transition: { duration: 0.6, ease: EASE } },
+};
+
+const pop = {
+  hidden: { opacity: 0, scale: 0.9 },
+  visible: { opacity: 1, scale: 1, transition: { duration: 0.5, ease: EASE } },
+};
+
+const draw = {
+  hidden: { pathLength: 0, opacity: 0 },
+  visible: { pathLength: 1, opacity: 1, transition: { duration: 1.5, ease: EASE } },
+};
+
+const growBar = {
+  hidden: { scaleY: 0 },
+  visible: { scaleY: 1, transition: { duration: 0.7, ease: EASE } },
+};
+
+const svgContainer = {
+  hidden: {},
+  visible: { transition: { staggerChildren: 0.08, delayChildren: 0.05 } },
+};
+
+// ─── MerchantOS — store dashboard ────────────────────────────────────────────
+
+export function DashboardMockup() {
+  const reduce = useReducedMotion();
+  const floatA = reduce ? {} : { y: [0, -7, 0] };
+  const floatB = reduce ? {} : { y: [0, 6, 0] };
+
+  return (
+    <motion.svg
+      viewBox="0 0 440 336"
+      fill="none"
+      xmlns="http://www.w3.org/2000/svg"
+      className="w-full h-auto"
+      role="img"
+      aria-label="MerchantOS store dashboard preview"
+      variants={svgContainer}
+      initial="hidden"
+      whileInView="visible"
+      viewport={{ once: true, amount: 0.35 }}
+    >
+      {/* Soft ground shadow */}
+      <ellipse cx="220" cy="312" rx="150" ry="14" fill="#6330D6" opacity="0.08" />
+
+      {/* Main dashboard window */}
+      <motion.g variants={rise}>
+        <rect x="40" y="30" width="360" height="256" rx="22" fill="#FFFFFF" stroke="#EDE9FE" strokeWidth="1.5" />
+        {/* Top chrome */}
+        <circle cx="66" cy="54" r="4" fill="#E6D9F7" />
+        <circle cx="80" cy="54" r="4" fill="#E6D9F7" />
+        <circle cx="94" cy="54" r="4" fill="#E6D9F7" />
+        <rect x="150" y="48" width="140" height="13" rx="6.5" fill="#F3E8F6" />
+        <line x1="40" y1="72" x2="400" y2="72" stroke="#F0E9F8" strokeWidth="1.5" />
+      </motion.g>
+
+      {/* Sidebar */}
+      <motion.g variants={rise}>
+        <rect x="52" y="82" width="58" height="192" rx="14" fill="#FAF7FD" />
+        <rect x="64" y="98" width="34" height="8" rx="4" fill="#6330D6" />
+        <rect x="64" y="120" width="30" height="7" rx="3.5" fill="#D9CBEF" />
+        <rect x="64" y="138" width="34" height="7" rx="3.5" fill="#D9CBEF" />
+        <rect x="64" y="156" width="26" height="7" rx="3.5" fill="#D9CBEF" />
+        <rect x="64" y="174" width="32" height="7" rx="3.5" fill="#D9CBEF" />
+      </motion.g>
+
+      {/* KPI chips */}
+      <motion.g variants={pop}>
+        <rect x="124" y="84" width="80" height="46" rx="12" fill="#F5F1FB" />
+        <rect x="136" y="96" width="30" height="7" rx="3.5" fill="#B9A6E0" />
+        <rect x="136" y="110" width="46" height="10" rx="5" fill="#6330D6" />
+      </motion.g>
+      <motion.g variants={pop}>
+        <rect x="212" y="84" width="80" height="46" rx="12" fill="#ECFBF1" />
+        <rect x="224" y="96" width="30" height="7" rx="3.5" fill="#86E0A6" />
+        <rect x="224" y="110" width="40" height="10" rx="5" fill="#16A34A" />
+      </motion.g>
+      <motion.g variants={pop}>
+        <rect x="300" y="84" width="80" height="46" rx="12" fill="#FFF7E8" />
+        <rect x="312" y="96" width="30" height="7" rx="3.5" fill="#F1C876" />
+        <rect x="312" y="110" width="34" height="10" rx="5" fill="#D97706" />
+      </motion.g>
+
+      {/* Chart panel */}
+      <motion.g variants={rise}>
+        <rect x="124" y="142" width="168" height="120" rx="14" fill="#FCFAFF" stroke="#F0E9F8" strokeWidth="1.2" />
+        <rect x="138" y="156" width="44" height="8" rx="4" fill="#C9B8EC" />
+        {/* gridlines */}
+        <line x1="138" y1="196" x2="278" y2="196" stroke="#EFE7FB" strokeWidth="1" />
+        <line x1="138" y1="222" x2="278" y2="222" stroke="#EFE7FB" strokeWidth="1" />
+        {/* Area + animated line */}
+        <motion.path
+          d="M140 236 L168 218 L196 224 L224 196 L252 204 L278 176 L278 248 L140 248 Z"
+          fill="url(#dashArea)"
+          variants={{ hidden: { opacity: 0 }, visible: { opacity: 1, transition: { duration: 1, delay: 0.5 } } }}
+        />
+        <motion.path
+          d="M140 236 L168 218 L196 224 L224 196 L252 204 L278 176"
+          fill="none"
+          stroke="#6330D6"
+          strokeWidth="2.5"
+          strokeLinecap="round"
+          strokeLinejoin="round"
+          variants={draw}
+        />
+        <motion.circle cx="278" cy="176" r="4" fill="#6330D6" stroke="#fff" strokeWidth="1.5" variants={pop} />
+      </motion.g>
+
+      {/* Mini bar chart */}
+      <motion.g variants={rise}>
+        <rect x="300" y="142" width="80" height="120" rx="14" fill="#FCFAFF" stroke="#F0E9F8" strokeWidth="1.2" />
+        {[
+          { x: 314, h: 34, c: "#DDD0F4" },
+          { x: 332, h: 52, c: "#B99BEC" },
+          { x: 350, h: 44, c: "#9B78E4" },
+          { x: 368, h: 66, c: "#6330D6" },
+        ].map((b) => (
+          <motion.rect
+            key={b.x}
+            x={b.x}
+            y={250 - b.h}
+            width="11"
+            height={b.h}
+            rx="4"
+            fill={b.c}
+            variants={growBar}
+            style={{ transformBox: "fill-box", transformOrigin: "bottom" }}
+          />
+        ))}
+      </motion.g>
+
+      {/* Floating "new order" card */}
+      <motion.g animate={floatA} transition={{ repeat: Infinity, duration: 3.6, ease: "easeInOut" }}>
+        <motion.g variants={pop}>
+          <rect x="316" y="24" width="104" height="42" rx="13" fill="#16001D" />
+          <circle cx="336" cy="45" r="10" fill="#7C3AED" />
+          <path d="M332 45 l3 3 l6 -6.5" stroke="#fff" strokeWidth="2" strokeLinecap="round" strokeLinejoin="round" fill="none" />
+          <rect x="352" y="38" width="52" height="6" rx="3" fill="#ffffff" opacity="0.9" />
+          <rect x="352" y="49" width="34" height="5" rx="2.5" fill="#C9A2FF" />
+        </motion.g>
+      </motion.g>
+
+      {/* Floating live-stock pill */}
+      <motion.g animate={floatB} transition={{ repeat: Infinity, duration: 4.2, ease: "easeInOut" }}>
+        <motion.g variants={pop}>
+          <rect x="22" y="196" width="96" height="38" rx="12" fill="#FFFFFF" stroke="#EDE9FE" strokeWidth="1.5" />
+          <motion.circle
+            cx="42" cy="215" r="6" fill="#22C55E"
+            animate={reduce ? {} : { opacity: [1, 0.4, 1], scale: [1, 1.15, 1] }}
+            transition={{ repeat: Infinity, duration: 1.8, ease: "easeInOut" }}
+          />
+          <rect x="56" y="208" width="48" height="6" rx="3" fill="#16001D" opacity="0.75" />
+          <rect x="56" y="219" width="30" height="5" rx="2.5" fill="#B9A6E0" />
+        </motion.g>
+      </motion.g>
+
+      <defs>
+        <linearGradient id="dashArea" x1="0" y1="176" x2="0" y2="248" gradientUnits="userSpaceOnUse">
+          <stop stopColor="#6330D6" stopOpacity="0.22" />
+          <stop offset="1" stopColor="#6330D6" stopOpacity="0" />
+        </linearGradient>
+      </defs>
+    </motion.svg>
+  );
+}
+
+// ─── ConsumerOS — neighbourhood shopping app ─────────────────────────────────
+
+export function PhoneMockup() {
+  const reduce = useReducedMotion();
+
+  return (
+    <motion.svg
+      viewBox="0 0 360 336"
+      fill="none"
+      xmlns="http://www.w3.org/2000/svg"
+      className="w-full h-auto"
+      role="img"
+      aria-label="ConsumerOS neighbourhood shopping app preview"
+      variants={svgContainer}
+      initial="hidden"
+      whileInView="visible"
+      viewport={{ once: true, amount: 0.35 }}
+    >
+      <ellipse cx="180" cy="316" rx="120" ry="13" fill="#6330D6" opacity="0.08" />
+
+      {/* Phone body */}
+      <motion.g variants={rise}>
+        <rect x="118" y="14" width="150" height="306" rx="34" fill="#16001D" />
+        <rect x="126" y="22" width="134" height="290" rx="28" fill="#FBF9FE" />
+        {/* notch */}
+        <rect x="168" y="30" width="50" height="10" rx="5" fill="#16001D" />
+      </motion.g>
+
+      {/* Search bar */}
+      <motion.g variants={pop}>
+        <rect x="140" y="52" width="106" height="26" rx="13" fill="#FFFFFF" stroke="#EDE9FE" strokeWidth="1.4" />
+        <circle cx="156" cy="65" r="5" fill="none" stroke="#6330D6" strokeWidth="1.8" />
+        <line x1="160" y1="69" x2="164" y2="73" stroke="#6330D6" strokeWidth="1.8" strokeLinecap="round" />
+        <rect x="170" y="62" width="60" height="6" rx="3" fill="#D9CBEF" />
+      </motion.g>
+
+      {/* Map region with roads */}
+      <motion.g variants={rise}>
+        <rect x="140" y="86" width="106" height="88" rx="14" fill="#EEF4FF" />
+        <path d="M140 128 H246" stroke="#FFFFFF" strokeWidth="5" />
+        <path d="M193 86 V174" stroke="#FFFFFF" strokeWidth="5" />
+        <path d="M140 104 Q168 104 168 128" stroke="#FFFFFF" strokeWidth="3.5" fill="none" />
+        <path d="M218 128 Q218 152 246 156" stroke="#FFFFFF" strokeWidth="3.5" fill="none" />
+        {/* animated route */}
+        <motion.path
+          d="M162 158 L162 128 L193 128 L193 108 L224 108"
+          fill="none"
+          stroke="#6330D6"
+          strokeWidth="2.5"
+          strokeLinecap="round"
+          strokeLinejoin="round"
+          strokeDasharray="4 5"
+          variants={draw}
+        />
+      </motion.g>
+
+      {/* Floating map pins */}
+      <motion.g
+        animate={reduce ? {} : { y: [0, -6, 0] }}
+        transition={{ repeat: Infinity, duration: 3.4, ease: "easeInOut" }}
+      >
+        <motion.g variants={pop}>
+          <path d="M162 150 C157 150 153 146 153 141 C153 135 162 126 162 126 C162 126 171 135 171 141 C171 146 167 150 162 150 Z" fill="#6330D6" />
+          <circle cx="162" cy="140" r="3.4" fill="#fff" />
+        </motion.g>
+      </motion.g>
+      <motion.g
+        animate={reduce ? {} : { y: [0, -6, 0] }}
+        transition={{ repeat: Infinity, duration: 3.9, ease: "easeInOut", delay: 0.4 }}
+      >
+        <motion.g variants={pop}>
+          <path d="M224 122 C219 122 215 118 215 113 C215 107 224 98 224 98 C224 98 233 107 233 113 C233 118 229 122 224 122 Z" fill="#22C55E" />
+          <circle cx="224" cy="112" r="3.4" fill="#fff" />
+        </motion.g>
+      </motion.g>
+
+      {/* Product cards */}
+      {[0, 1].map((i) => (
+        <motion.g key={i} variants={pop}>
+          <rect x="140" y={184 + i * 40} width="106" height="34" rx="11" fill="#FFFFFF" stroke="#EDE9FE" strokeWidth="1.3" />
+          <rect x="148" y={190 + i * 40} width="22" height="22" rx="7" fill={i === 0 ? "#EDE9FE" : "#DCFCE7"} />
+          <rect x="178" y={192 + i * 40} width="42" height="6" rx="3" fill="#16001D" opacity="0.72" />
+          <rect x="178" y={202 + i * 40} width="28" height="5" rx="2.5" fill="#C1B2E4" />
+          <circle cx="234" cy={201 + i * 40} r="8" fill={i === 0 ? "#6330D6" : "#22C55E"} />
+          <path d={`M230 ${201 + i * 40} h8 M234 ${197 + i * 40} v8`} stroke="#fff" strokeWidth="1.6" strokeLinecap="round" />
+        </motion.g>
+      ))}
+
+      {/* Bottom nav */}
+      <motion.g variants={pop}>
+        <rect x="140" y="272" width="106" height="30" rx="12" fill="#FFFFFF" stroke="#F0E9F8" strokeWidth="1.2" />
+        <circle cx="160" cy="287" r="4.5" fill="#6330D6" />
+        <circle cx="184" cy="287" r="4" fill="#D9CBEF" />
+        <circle cx="208" cy="287" r="4" fill="#D9CBEF" />
+        <circle cx="230" cy="287" r="4" fill="#D9CBEF" />
+      </motion.g>
+
+      {/* Floating rewards chip */}
+      <motion.g
+        animate={reduce ? {} : { y: [0, 7, 0] }}
+        transition={{ repeat: Infinity, duration: 4, ease: "easeInOut" }}
+      >
+        <motion.g variants={pop}>
+          <rect x="250" y="196" width="96" height="40" rx="13" fill="#16001D" />
+          <circle cx="270" cy="216" r="10" fill="#F59E0B" />
+          <path d="M270 211 l1.6 3.3 l3.6 0.5 l-2.6 2.5 l0.6 3.6 l-3.2 -1.7 l-3.2 1.7 l0.6 -3.6 l-2.6 -2.5 l3.6 -0.5 Z" fill="#fff" />
+          <rect x="286" y="209" width="50" height="6" rx="3" fill="#ffffff" opacity="0.9" />
+          <rect x="286" y="220" width="32" height="5" rx="2.5" fill="#F5C97B" />
+        </motion.g>
+      </motion.g>
+    </motion.svg>
+  );
+}
--- a/src/components/platform/PlatformArchitecture.tsx
+++ b/src/components/platform/PlatformArchitecture.tsx
@@ -0,0 +1,156 @@
+"use client";
+
+import { motion, useReducedMotion } from "framer-motion";
+import { MaterialIcon } from "@/components/ui/MaterialIcon";
+import { fadeUp, scaleInSpring, staggerContainer, staggerSlow, viewport } from "@/lib/animations";
+
+const LAYERS = [
+  {
+    name: "MerchantOS",
+    tag: "For the store",
+    icon: "storefront",
+    desc: "Billing, inventory, catalog, and orders — the operating system a neighborhood shop runs on.",
+    accent: "from-[#6330D6] to-[#7C3AED]",
+  },
+  {
+    name: "ProductLLM",
+    tag: "The intelligence",
+    icon: "auto_awesome",
+    desc: "Nearle's product AI. It reads a shelf and turns it into an accurate, live digital catalog.",
+    accent: "from-[#8B5CF6] to-[#A855F7]",
+    highlight: true,
+  },
+  {
+    name: "ConsumerOS",
+    tag: "For the shopper",
+    icon: "smartphone",
+    desc: "Discovery, search, ordering, and rewards — how the neighborhood finds and shops nearby stores.",
+    accent: "from-[#6330D6] to-[#4C1D95]",
+  },
+];
+
+/** A gradient link with a pulse of light traveling between two layers. */
+function FlowConnector() {
+  const reduce = useReducedMotion();
+  return (
+    <motion.div
+      variants={fadeUp}
+      aria-hidden="true"
+      className="flex shrink-0 items-center justify-center py-1 lg:px-2"
+    >
+      {/* mobile — vertical */}
+      <div className="relative h-9 w-0.5 lg:hidden">
+        <div className="absolute inset-0 rounded-full bg-gradient-to-b from-[#6330D6]/45 to-[#A855F7]/45" />
+        {!reduce && (
+          <motion.span
+            className="absolute left-1/2 top-0 h-2 w-2 -translate-x-1/2 rounded-full bg-[#7C3AED] shadow-[0_0_10px_2px_rgba(124,58,237,0.6)]"
+            animate={{ y: [0, 30], opacity: [0, 1, 0] }}
+            transition={{ repeat: Infinity, duration: 1.7, ease: "easeInOut" }}
+          />
+        )}
+      </div>
+      {/* desktop — horizontal */}
+      <div className="relative hidden h-0.5 w-12 lg:block">
+        <div className="absolute inset-0 rounded-full bg-gradient-to-r from-[#6330D6]/45 to-[#A855F7]/45" />
+        {!reduce && (
+          <motion.span
+            className="absolute left-0 top-1/2 h-2 w-2 -translate-y-1/2 rounded-full bg-[#7C3AED] shadow-[0_0_10px_2px_rgba(124,58,237,0.6)]"
+            animate={{ x: [0, 42], opacity: [0, 1, 0] }}
+            transition={{ repeat: Infinity, duration: 1.7, ease: "easeInOut" }}
+          />
+        )}
+      </div>
+    </motion.div>
+  );
+}
+
+export function PlatformArchitecture() {
+  const reduce = useReducedMotion();
+
+  return (
+    <section className="section bg-white w-full border-b border-[#6330D6]/10 overflow-hidden">
+      <div className="page-container">
+        <motion.div
+          variants={staggerContainer}
+          initial="hidden"
+          whileInView="visible"
+          viewport={viewport}
+          className="text-center max-w-[720px] mx-auto"
+        >
+          <motion.span
+            variants={fadeUp}
+            className="inline-flex items-center rounded-full bg-[#6330D6]/[0.08] px-3.5 py-1 text-xs font-black uppercase tracking-widest text-[#6330D6]"
+          >
+            Platform Architecture
+          </motion.span>
+          <motion.h2
+            variants={fadeUp}
+            className="font-display font-black text-[#16001D] mt-4 tracking-tight"
+            style={{ fontSize: "clamp(30px, 3vw, 48px)", lineHeight: 1.1 }}
+          >
+            One connected stack
+          </motion.h2>
+          <motion.p
+            variants={fadeUp}
+            className="text-[#5E5866] mt-4"
+            style={{ fontSize: 18, lineHeight: 1.65 }}
+          >
+            Every order flows through the same three layers — from the shopkeeper&rsquo;s
+            counter to the shopper&rsquo;s phone.
+          </motion.p>
+        </motion.div>
+
+        <motion.div
+          variants={staggerSlow}
+          initial="hidden"
+          whileInView="visible"
+          viewport={viewport}
+          className="mt-12 flex flex-col items-stretch gap-2 lg:flex-row lg:items-center lg:gap-2"
+        >
+          {LAYERS.map((layer, i) => (
+            <div key={layer.name} className="contents">
+              <motion.div
+                variants={scaleInSpring}
+                className={`premium-card group relative flex-1 overflow-hidden rounded-[28px] border p-7 md:p-8 ${
+                  layer.highlight
+                    ? "border-[#6330D6]/25 bg-[linear-gradient(135deg,#ffffff_0%,#faf5ff_55%,#f1e8fb_100%)] shadow-[0_12px_40px_rgba(99,48,214,0.14)]"
+                    : "border-[#6330D6]/10 bg-white shadow-[0_18px_45px_rgba(22,0,29,0.07)]"
+                }`}
+              >
+                {/* animated aura on the intelligence layer */}
+                {layer.highlight && !reduce && (
+                  <motion.div
+                    aria-hidden="true"
+                    className="pointer-events-none absolute -right-10 -top-10 h-40 w-40 rounded-full"
+                    style={{ background: "radial-gradient(circle, rgba(124,58,237,0.20), transparent 70%)" }}
+                    animate={{ scale: [1, 1.18, 1], opacity: [0.6, 0.9, 0.6] }}
+                    transition={{ repeat: Infinity, duration: 4, ease: "easeInOut" }}
+                  />
+                )}
+
+                <motion.div
+                  className={`relative flex h-14 w-14 items-center justify-center rounded-2xl bg-gradient-to-br ${layer.accent} text-white shadow-[0_10px_24px_rgba(99,48,214,0.28)]`}
+                  animate={reduce ? {} : { y: [0, -6, 0] }}
+                  transition={{ repeat: Infinity, duration: 3.4 + i * 0.4, ease: "easeInOut" }}
+                >
+                  <MaterialIcon icon={layer.icon} size={28} />
+                </motion.div>
+                <p className="relative mt-5 text-xs font-black uppercase tracking-widest text-[#6330D6]/60">
+                  {layer.tag}
+                </p>
+                <p className="relative mt-1 font-display font-black text-[#16001D] text-2xl leading-tight">
+                  {layer.name}
+                </p>
+                <p className="relative mt-3 text-[15px] leading-relaxed text-[#5E5866]">
+                  {layer.desc}
+                </p>
+              </motion.div>
+
+              {i < LAYERS.length - 1 && <FlowConnector />}
+            </div>
+          ))}
+        </motion.div>
+      </div>
+    </section>
+  );
+}
--- a/src/components/platform/PlatformHero.tsx
+++ b/src/components/platform/PlatformHero.tsx
@@ -0,0 +1,134 @@
+"use client";
+
+import Link from "next/link";
+import Image from "next/image";
+import { motion, useReducedMotion } from "framer-motion";
+import { HeroLogo } from "@/components/heroes/HeroLogo";
+import { MaterialIcon } from "@/components/ui/MaterialIcon";
+
+const EASE = [0.22, 1, 0.36, 1] as [number, number, number, number];
+
+const badgeVariant = {
+  hidden: { opacity: 0, y: 20 },
+  visible: { opacity: 1, y: 0, transition: { duration: 0.5, delay: 0.9, ease: EASE } },
+};
+const headingVariant = {
+  hidden: { opacity: 0, y: 24 },
+  visible: { opacity: 1, y: 0, transition: { duration: 0.6, delay: 1.0, ease: EASE } },
+};
+const descVariant = {
+  hidden: { opacity: 0, y: 20 },
+  visible: { opacity: 1, y: 0, transition: { duration: 0.55, delay: 1.1, ease: EASE } },
+};
+const pillsVariant = {
+  hidden: { opacity: 0, y: 16 },
+  visible: { opacity: 1, y: 0, transition: { duration: 0.5, delay: 1.2, ease: EASE } },
+};
+
+const PILLARS = ["MerchantOS", "ProductLLM", "ConsumerOS"];
+
+export function PlatformHero() {
+  const shouldReduce = useReducedMotion();
+
+  return (
+    <section className="w-full flex flex-col select-none bg-white">
+      <div className="relative overflow-hidden border-b border-white/10 bg-gradient-to-br from-[#1A0322] via-[#2B0040] to-[#0A000D]">
+        {/* Ambient background image */}
+        <motion.div
+          aria-hidden="true"
+          className="pointer-events-none absolute inset-0 z-0"
+          initial={shouldReduce ? undefined : { opacity: 0 }}
+          animate={{ opacity: 1 }}
+          transition={{ duration: 1.4, ease: "easeOut" }}
+        >
+          <Image
+            src="/platform.png"
+            alt=""
+            fill
+            sizes="100vw"
+            className="absolute inset-0 h-full w-full object-cover object-center"
+            priority
+            fetchPriority="high"
+          />
+          {/* Dark gradient overlay to make text pop while keeping the image vibrant */}
+          <div className="absolute inset-0 bg-gradient-to-b from-[#1A0322]/80 via-black/45 to-[#0A000D]/90" />
+        </motion.div>
+
+        <div className="page-container relative z-10 flex min-h-[520px] items-center justify-center px-6 pt-20 pb-14 sm:px-8 sm:pt-24 md:min-h-[76vh] md:py-16">
+          <div className="relative z-20 flex w-full max-w-[900px] flex-col items-center text-center px-2 md:px-8">
+            <HeroLogo />
+
+            <motion.span
+              variants={badgeVariant}
+              initial="hidden"
+              animate="visible"
+              className="inline-flex items-center gap-1.5 px-4 py-1.5 rounded-full text-xs font-bold tracking-widest bg-white text-[#6330D6] shadow-md uppercase mb-6 w-fit"
+            >
+              The Nearle Platform
+            </motion.span>
+
+            <motion.h1
+              variants={headingVariant}
+              initial="hidden"
+              animate="visible"
+              className="font-display text-4xl sm:text-5xl lg:text-[52px] xl:text-[60px] font-extrabold text-white leading-[1.08] tracking-tight [text-shadow:0_4px_32px_rgba(0,0,0,0.5)]"
+            >
+              The AI Infrastructure
+              <br />
+              Behind Every
+              <br />
+              <span className="text-[#C9A2FF]">Neighborhood Store.</span>
+            </motion.h1>
+
+            <motion.p
+              variants={descVariant}
+              initial="hidden"
+              animate="visible"
+              className="max-w-[660px] text-lg md:text-xl text-white/90 font-medium mt-6 leading-[1.6]"
+            >
+              Three systems, one platform. MerchantOS runs the store, ProductLLM
+              understands the products, and ConsumerOS brings the neighborhood to
+              shop.
+            </motion.p>
+
+            <motion.div
+              variants={pillsVariant}
+              initial="hidden"
+              animate="visible"
+              className="mt-9 flex flex-wrap items-center justify-center gap-3"
+            >
+              {PILLARS.map((p) => (
+                <span
+                  key={p}
+                  className="inline-flex items-center gap-2 rounded-full border border-white/15 bg-white/[0.06] px-4 py-2 text-sm font-black text-white backdrop-blur-sm"
+                >
+                  <span className="h-1.5 w-1.5 rounded-full bg-[#C9A2FF]" />
+                  {p}
+                </span>
+              ))}
+            </motion.div>
+
+            <motion.div
+              variants={pillsVariant}
+              initial="hidden"
+              animate="visible"
+              className="mt-8"
+            >
+              <Link
+                href="/businesses"
+                className="group inline-flex items-center gap-2 rounded-full bg-white px-8 py-4 text-base font-black text-[#16001D] shadow-[0_16px_30px_rgba(0,0,0,0.35)] transition-transform duration-200 hover:scale-[1.03] active:scale-95"
+              >
+                Bring Your Store Online
+                <MaterialIcon
+                  icon="arrow_forward"
+                  size={20}
+                  className="transition-transform duration-200 group-hover:translate-x-0.5"
+                />
+              </Link>
+            </motion.div>
+          </div>
+        </div>
+      </div>
+    </section>
+  );
+}
--- a/src/components/platform/ProductFeatureGrid.tsx
+++ b/src/components/platform/ProductFeatureGrid.tsx
@@ -0,0 +1,153 @@
+"use client";
+
+import { useRef } from "react";
+import { motion, useReducedMotion, useScroll, useTransform } from "framer-motion";
+import { MaterialIcon } from "@/components/ui/MaterialIcon";
+import { DashboardMockup } from "@/components/platform/DeviceShowcase";
+import { ConsumerShowcase } from "@/components/platform/ConsumerShowcase";
+import { fadeUp, staggerContainer, staggerCards, viewport, viewport20 } from "@/lib/animations";
+
+export type ProductFeature = {
+  icon: string;
+  title: string;
+  desc: string;
+};
+
+type ProductFeatureGridProps = {
+  id?: string;
+  eyebrow: string;
+  name: string;
+  tagline: string;
+  features: ProductFeature[];
+  variant?: "light" | "lavender";
+  footnote?: string;
+  /** Which animated device illustration to pair with the feature list. */
+  showcase?: "dashboard" | "phone";
+};
+
+const EASE = [0.22, 1, 0.36, 1] as [number, number, number, number];
+
+const rowVariant = {
+  hidden: { opacity: 0, y: 18 },
+  visible: { opacity: 1, y: 0, transition: { duration: 0.5, ease: EASE } },
+};
+
+export function ProductFeatureGrid({
+  id,
+  eyebrow,
+  name,
+  tagline,
+  features,
+  variant = "light",
+  footnote,
+  showcase = "dashboard",
+}: ProductFeatureGridProps) {
+  const bg = variant === "lavender" ? "section-soft" : "bg-white";
+  // Alternate the media side to give the two sections opposite rhythm.
+  const mediaRight = variant === "light";
+  const isPhone = showcase === "phone";
+
+  const reduce = useReducedMotion();
+  const sectionRef = useRef<HTMLElement>(null);
+  const { scrollYProgress } = useScroll({
+    target: sectionRef,
+    offset: ["start end", "end start"],
+  });
+  const mediaY = useTransform(scrollYProgress, [0, 1], reduce ? [0, 0] : [42, -42]);
+
+  return (
+    <section
+      id={id}
+      ref={sectionRef}
+      className={`section w-full border-b border-[#6330D6]/10 overflow-hidden ${bg}`}
+    >
+      <div className="page-container">
+        <motion.div
+          variants={staggerContainer}
+          initial="hidden"
+          whileInView="visible"
+          viewport={viewport}
+          className="max-w-[760px]"
+        >
+          <motion.span
+            variants={fadeUp}
+            className="inline-flex items-center rounded-full bg-[#6330D6]/[0.08] px-3.5 py-1 text-xs font-black uppercase tracking-widest text-[#6330D6]"
+          >
+            {eyebrow}
+          </motion.span>
+          <motion.h2
+            variants={fadeUp}
+            className="font-display font-black text-[#16001D] mt-4 tracking-tight"
+            style={{ fontSize: "clamp(30px, 3vw, 48px)", lineHeight: 1.1 }}
+          >
+            {name}
+          </motion.h2>
+          <motion.p
+            variants={fadeUp}
+            className="text-[#5E5866] mt-4"
+            style={{ fontSize: 18, lineHeight: 1.65 }}
+          >
+            {tagline}
+          </motion.p>
+        </motion.div>
+
+        <div className="mt-12 grid items-center gap-10 lg:grid-cols-[minmax(0,0.92fr)_minmax(0,1.08fr)] lg:gap-16">
+          {/* ── Animated device illustration (parallax) ── */}
+          <motion.div
+            style={{ y: mediaY }}
+            className={`relative mx-auto w-full ${isPhone ? "max-w-[600px]" : "max-w-[440px]"} ${mediaRight ? "lg:order-2" : "lg:order-1"}`}
+          >
+            {/* ambient glow */}
+            <div
+              aria-hidden="true"
+              className="pointer-events-none absolute inset-0 -z-10 blur-2xl"
+              style={{
+                background:
+                  "radial-gradient(circle at 50% 40%, rgba(99,48,214,0.16), transparent 62%)",
+              }}
+            />
+            {isPhone ? <ConsumerShowcase /> : <DashboardMockup />}
+          </motion.div>
+
+          {/* ── Editorial feature list (was a 4-col card grid) ── */}
+          <motion.ul
+            variants={staggerCards}
+            initial="hidden"
+            whileInView="visible"
+            viewport={viewport20}
+            className={`relative ${mediaRight ? "lg:order-1" : "lg:order-2"}`}
+          >
+            {/* connection line threading the icons */}
+            <span
+              aria-hidden="true"
+              className="pointer-events-none absolute left-[23px] top-6 bottom-6 w-px bg-gradient-to-b from-[#6330D6]/25 via-[#6330D6]/12 to-transparent"
+            />
+            {features.map((f) => (
+              <motion.li
+                key={f.title}
+                variants={rowVariant}
+                className="group relative flex items-start gap-4 rounded-2xl px-3 py-3.5 transition-colors duration-200 hover:bg-[#6330D6]/[0.04]"
+              >
+                <span className="relative z-10 mt-0.5 flex h-[38px] w-[38px] shrink-0 items-center justify-center rounded-xl bg-[#6330D6]/[0.08] text-[#6330D6] transition-transform duration-200 group-hover:scale-110 group-hover:bg-[#6330D6] group-hover:text-white">
+                  <MaterialIcon icon={f.icon} size={20} />
+                </span>
+                <span className="min-w-0">
+                  <span className="block font-display font-black text-[#16001D] text-[17px] leading-tight">
+                    {f.title}
+                  </span>
+                  <span className="mt-1 block text-[14px] leading-relaxed text-[#5E5866]">
+                    {f.desc}
+                  </span>
+                </span>
+              </motion.li>
+            ))}
+          </motion.ul>
+        </div>
+
+        {footnote && (
+          <p className="mt-8 text-sm font-bold text-[#6330D6]">{footnote}</p>
+        )}
+      </div>
+    </section>
+  );
+}
--- a/src/components/platform/ProductLLMWorkflow.tsx
+++ b/src/components/platform/ProductLLMWorkflow.tsx
@@ -0,0 +1,322 @@
+"use client";
+
+import { useRef } from "react";
+import Image from "next/image";
+import { motion, useReducedMotion, useScroll, useTransform } from "framer-motion";
+import { MaterialIcon } from "@/components/ui/MaterialIcon";
+import { fadeUp, staggerContainer, viewport } from "@/lib/animations";
+
+const EASE = [0.22, 1, 0.36, 1] as [number, number, number, number];
+
+const STEPS = [
+  { icon: "photo_camera", title: "Shelf Scan", desc: "A single photo of the shelf starts everything." },
+  { icon: "barcode_reader", title: "Barcode Detection", desc: "Every barcode on the shelf is found and read." },
+  { icon: "visibility", title: "Product Recognition", desc: "Each item is matched to a known product." },
+  { icon: "category", title: "Category", desc: "Products are sorted into the right aisles." },
+  { icon: "nutrition", title: "Nutrition", desc: "Nutritional facts are pulled in automatically." },
+  { icon: "science", title: "Ingredients", desc: "Ingredient lists are attached to each product." },
+  { icon: "sell", title: "Pricing", desc: "Prices are set and kept in sync with the store." },
+  { icon: "inventory_2", title: "Inventory", desc: "Live stock counts flow into the catalog." },
+  { icon: "check_circle", title: "Ready", desc: "A complete, shoppable catalog — in minutes." },
+];
+
+const connectorVariant = {
+  hidden: { scaleY: 0 },
+  visible: { scaleY: 1, transition: { duration: 1.1, ease: EASE } },
+};
+
+const stepVariant = {
+  hidden: { opacity: 0, x: -20 },
+  visible: { opacity: 1, x: 0, transition: { duration: 0.5, ease: EASE } },
+};
+
+/** A shelf photo being scanned and turned into live catalog cards. */
+function ShelfScanSVG() {
+  const reduce = useReducedMotion();
+  const detect = {
+    hidden: { opacity: 0, scale: 0.7 },
+    visible: (i: number) => ({
+      opacity: 1,
+      scale: 1,
+      transition: { delay: 0.5 + i * 0.18, duration: 0.4, ease: EASE },
+    }),
+  };
+  const cardIn = {
+    hidden: { opacity: 0, x: 14 },
+    visible: (i: number) => ({
+      opacity: 1,
+      x: 0,
+      transition: { delay: 1.1 + i * 0.16, duration: 0.5, ease: EASE },
+    }),
+  };
+
+  return (
+    <motion.svg
+      viewBox="0 0 460 300"
+      fill="none"
+      xmlns="http://www.w3.org/2000/svg"
+      className="w-full h-auto"
+      role="img"
+      aria-label="ProductLLM scanning a shelf photo into a digital catalog"
+      initial="hidden"
+      whileInView="visible"
+      viewport={{ once: true, amount: 0.35 }}
+    >
+      {/* ── Photo of the shelf ── */}
+      <motion.g variants={fadeUp}>
+        <rect x="20" y="40" width="210" height="220" rx="18" fill="#160022" stroke="#3B2357" strokeWidth="1.5" />
+        <rect x="34" y="54" width="182" height="14" rx="7" fill="#2A1740" />
+        <circle cx="45" cy="61" r="3" fill="#C9A2FF" />
+        {/* shelves */}
+        {[96, 150, 204].map((y) => (
+          <rect key={y} x="34" y={y} width="182" height="4" rx="2" fill="#3B2357" />
+        ))}
+        {/* products on shelves */}
+        {[
+          { x: 44, y: 74, w: 20, h: 22, c: "#7C3AED" },
+          { x: 70, y: 70, w: 16, h: 26, c: "#A855F7" },
+          { x: 92, y: 78, w: 22, h: 18, c: "#6330D6" },
+          { x: 120, y: 72, w: 18, h: 24, c: "#8B5CF6" },
+          { x: 146, y: 76, w: 24, h: 20, c: "#7C3AED" },
+          { x: 178, y: 70, w: 18, h: 26, c: "#A855F7" },
+          { x: 46, y: 128, w: 18, h: 22, c: "#6330D6" },
+          { x: 72, y: 124, w: 22, h: 26, c: "#8B5CF6" },
+          { x: 102, y: 130, w: 18, h: 20, c: "#A855F7" },
+          { x: 128, y: 122, w: 20, h: 28, c: "#7C3AED" },
+          { x: 156, y: 126, w: 22, h: 24, c: "#6330D6" },
+          { x: 184, y: 128, w: 16, h: 22, c: "#8B5CF6" },
+          { x: 50, y: 182, w: 22, h: 22, c: "#8B5CF6" },
+          { x: 80, y: 178, w: 18, h: 26, c: "#7C3AED" },
+          { x: 106, y: 184, w: 22, h: 20, c: "#6330D6" },
+          { x: 138, y: 180, w: 18, h: 24, c: "#A855F7" },
+          { x: 166, y: 184, w: 24, h: 20, c: "#7C3AED" },
+        ].map((p, i) => (
+          <rect key={i} x={p.x} y={p.y} width={p.w} height={p.h} rx="3" fill={p.c} opacity="0.9" />
+        ))}
+
+        {/* detection boxes */}
+        {[
+          { x: 42, y: 68, w: 46, h: 30 },
+          { x: 118, y: 70, w: 54, h: 28 },
+          { x: 70, y: 120, w: 50, h: 32 },
+          { x: 154, y: 122, w: 46, h: 30 },
+        ].map((b, i) => (
+          <motion.rect
+            key={i}
+            x={b.x}
+            y={b.y}
+            width={b.w}
+            height={b.h}
+            rx="4"
+            fill="none"
+            stroke="#4ADE80"
+            strokeWidth="1.6"
+            custom={i}
+            variants={detect}
+          />
+        ))}
+
+        {/* scanning line */}
+        {!reduce && (
+          <motion.rect
+            x="30"
+            y="52"
+            width="190"
+            height="3"
+            rx="1.5"
+            fill="#C9A2FF"
+            style={{ filter: "drop-shadow(0 0 6px rgba(201,162,255,0.9))" }}
+            animate={{ y: [56, 244, 56] }}
+            transition={{ repeat: Infinity, duration: 3.4, ease: "easeInOut" }}
+          />
+        )}
+      </motion.g>
+
+      {/* ── Flow arrow ── */}
+      <motion.g
+        variants={fadeUp}
+        animate={reduce ? {} : { x: [0, 5, 0] }}
+        transition={{ repeat: Infinity, duration: 1.8, ease: "easeInOut" }}
+      >
+        <path d="M244 150 h28" stroke="#C9A2FF" strokeWidth="2.5" strokeLinecap="round" strokeDasharray="3 4" />
+        <path d="M270 143 l9 7 l-9 7" stroke="#C9A2FF" strokeWidth="2.5" strokeLinecap="round" strokeLinejoin="round" fill="none" />
+      </motion.g>
+
+      {/* ── Resulting catalog cards ── */}
+      {[0, 1, 2].map((i) => (
+        <motion.g key={i} custom={i} variants={cardIn}>
+          <rect x="292" y={58 + i * 62} width="150" height="52" rx="12" fill="#FFFFFF" />
+          <rect x="304" y={70 + i * 62} width="30" height="28" rx="7" fill={["#EDE9FE", "#DCFCE7", "#FFF3D6"][i]} />
+          <rect x="344" y={72 + i * 62} width="76" height="7" rx="3.5" fill="#16001D" opacity="0.8" />
+          <rect x="344" y={84 + i * 62} width="48" height="6" rx="3" fill="#B9A6E0" />
+          <circle cx="428" cy={76 + i * 62} r="7" fill="#22C55E" />
+          <path d={`M425 ${76 + i * 62} l2 2 l4 -4.5`} stroke="#fff" strokeWidth="1.6" strokeLinecap="round" strokeLinejoin="round" fill="none" />
+        </motion.g>
+      ))}
+    </motion.svg>
+  );
+}
+
+export function ProductLLMWorkflow() {
+  const reduce = useReducedMotion();
+  const sectionRef = useRef<HTMLElement>(null);
+  const { scrollYProgress } = useScroll({
+    target: sectionRef,
+    offset: ["start end", "end start"],
+  });
+  const heroY = useTransform(scrollYProgress, [0, 1], reduce ? [0, 0] : [56, -56]);
+  const illustrationY = useTransform(scrollYProgress, [0, 1], reduce ? [0, 0] : [40, -40]);
+
+  return (
+    <section
+      id="productllm"
+      ref={sectionRef}
+      className="section w-full border-b border-white/10 bg-gradient-to-br from-[#1A0322] via-[#2B0040] to-[#0A000D] overflow-hidden"
+    >
+      <div className="page-container">
+        <div className="grid items-center gap-10 lg:grid-cols-[minmax(0,1fr)_minmax(0,1fr)] lg:gap-14">
+          <motion.div
+            variants={staggerContainer}
+            initial="hidden"
+            whileInView="visible"
+            viewport={viewport}
+            className="max-w-[620px]"
+          >
+            <motion.span
+              variants={fadeUp}
+              className="inline-flex items-center gap-2 rounded-full border border-white/15 bg-white/[0.06] px-3.5 py-1 text-xs font-black uppercase tracking-widest text-[#C9A2FF]"
+            >
+              <MaterialIcon icon="auto_awesome" size={14} />
+              The Differentiator
+            </motion.span>
+            <motion.h2
+              variants={fadeUp}
+              className="font-display font-black text-white mt-4 tracking-tight"
+              style={{ fontSize: "clamp(30px, 3vw, 48px)", lineHeight: 1.1 }}
+            >
+              ProductLLM turns a shelf into a store.
+            </motion.h2>
+            <motion.p
+              variants={fadeUp}
+              className="text-white/70 mt-4"
+              style={{ fontSize: 18, lineHeight: 1.65 }}
+            >
+              The hardest part of going online is the catalog. ProductLLM does it
+              from a single photo — recognizing every product, then enriching it
+              with category, nutrition, ingredients, price, and stock.
+            </motion.p>
+          </motion.div>
+
+          {/* animated scan illustration */}
+          <div className="w-full">
+            <ShelfScanSVG />
+          </div>
+        </div>
+
+        {/* Workflow timeline (left) supported by branded illustration (right) */}
+        <div className="mt-14 grid items-center gap-12 lg:grid-cols-[minmax(0,58fr)_minmax(0,42fr)] lg:gap-16">
+          <div className="relative w-full max-w-3xl">
+          {/* Animated vertical connector */}
+          <motion.div
+            className="absolute left-[26px] md:left-[30px] top-8 bottom-8 w-0.5 origin-top bg-gradient-to-b from-[#C9A2FF]/60 via-[#8B5CF6]/40 to-[#22C55E]/50 hidden sm:block"
+            variants={connectorVariant}
+            initial="hidden"
+            whileInView="visible"
+            viewport={{ once: true, amount: 0.05 }}
+          />
+          {/* Pulse of light travelling down the pipeline */}
+          {!reduce && (
+            <motion.span
+              aria-hidden="true"
+              className="absolute left-[23px] md:left-[27px] top-8 hidden h-3 w-3 rounded-full bg-[#C9A2FF] shadow-[0_0_14px_4px_rgba(201,162,255,0.6)] sm:block"
+              animate={{ y: [0, 380], opacity: [0, 1, 1, 0] }}
+              transition={{ repeat: Infinity, duration: 3.6, ease: "easeInOut" }}
+            />
+          )}
+
+          <motion.div
+            className="space-y-4"
+            variants={{ hidden: {}, visible: { transition: { staggerChildren: 0.09, delayChildren: 0.1 } } }}
+            initial="hidden"
+            whileInView="visible"
+            viewport={{ once: true, amount: 0.05 }}
+          >
+            {STEPS.map((step, i) => {
+              const isLast = i === STEPS.length - 1;
+              return (
+                <motion.div
+                  key={step.title}
+                  className="relative flex gap-5 sm:gap-7"
+                  variants={stepVariant}
+                >
+                  <motion.div
+                    className={`relative z-10 flex h-[52px] w-[52px] md:h-[60px] md:w-[60px] shrink-0 items-center justify-center rounded-full border shadow-[0_8px_20px_rgba(20,0,30,0.4)] ${
+                      isLast
+                        ? "border-[#22C55E]/40 bg-[#22C55E]/15 text-[#4ADE80]"
+                        : "border-white/12 bg-white/[0.07] text-[#C9A2FF]"
+                    }`}
+                    animate={isLast && !reduce ? { scale: [1, 1.06, 1] } : {}}
+                    transition={{ repeat: Infinity, duration: 2.4, ease: "easeInOut" }}
+                  >
+                    <MaterialIcon icon={step.icon} size={26} />
+                  </motion.div>
+                  <div
+                    className={`flex-1 rounded-[22px] border p-5 md:p-6 ${
+                      isLast
+                        ? "border-[#22C55E]/25 bg-[#22C55E]/[0.08]"
+                        : "border-white/10 bg-white/[0.04]"
+                    }`}
+                  >
+                    <div className="flex items-center gap-3">
+                      <span className="text-xs font-black tracking-widest text-white/40">
+                        {String(i + 1).padStart(2, "0")}
+                      </span>
+                      <p className="font-display font-black text-white text-lg leading-tight">
+                        {step.title}
+                      </p>
+                    </div>
+                    <p className="mt-1.5 text-sm leading-relaxed text-white/65">
+                      {step.desc}
+                    </p>
+                  </div>
+                </motion.div>
+              );
+            })}
+          </motion.div>
+          </div>
+
+          {/* Branded illustration filling the right side */}
+          <motion.div
+            style={{ y: illustrationY }}
+            className="relative flex items-center justify-center justify-self-center lg:justify-self-end"
+          >
+            {/* soft purple radial glow */}
+            <div
+              aria-hidden="true"
+              className="pointer-events-none absolute left-1/2 top-1/2 h-[75%] w-[75%] -translate-x-1/2 -translate-y-1/2 rounded-full blur-3xl"
+              style={{
+                background:
+                  "radial-gradient(circle, rgba(139,92,246,0.38) 0%, rgba(124,58,237,0.18) 45%, transparent 72%)",
+              }}
+            />
+            {/* subtle floating illustration */}
+            <motion.div
+              animate={reduce ? {} : { y: [0, -14, 0] }}
+              transition={{ repeat: Infinity, duration: 7, ease: "easeInOut" }}
+              className="relative"
+            >
+              <Image
+                src="/superhero.png"
+                alt="ProductLLM building a live catalog"
+                width={1341}
+                height={1533}
+                sizes="(max-width: 640px) 300px, (max-width: 1024px) 380px, 520px"
+                className="h-auto w-[300px] sm:w-[320px] md:w-[380px] lg:w-full lg:max-w-[520px]"
+              />
+            </motion.div>
+          </motion.div>
+        </div>
+      </div>
+    </section>
+  );
+}
--- a/src/components/ui/AICommerceComparison.tsx
+++ b/src/components/ui/AICommerceComparison.tsx
@@ -0,0 +1,192 @@
+"use client";
+
+import { motion, useReducedMotion } from "framer-motion";
+import { MaterialIcon } from "@/components/ui/MaterialIcon";
+import {
+  fadeUp,
+  slideInLeftSubtle,
+  slideInRight,
+  staggerContainer,
+  staggerCards,
+  viewport,
+  viewport20,
+} from "@/lib/animations";
+
+const EASE = [0.22, 1, 0.36, 1] as [number, number, number, number];
+
+const rowContainer = {
+  hidden: {},
+  visible: { transition: { staggerChildren: 0.06 } },
+};
+
+type Row = {
+  topic: string;
+  icon: string;
+  quick: string;
+  ai: string;
+};
+
+const ROWS: Row[] = [
+  {
+    topic: "Fulfillment",
+    icon: "local_shipping",
+    quick: "Central dark stores hold the stock and ship it out.",
+    ai: "The neighborhood store you already trust fulfills the order.",
+  },
+  {
+    topic: "Store Ownership",
+    icon: "storefront",
+    quick: "Inventory and brand belong to the platform.",
+    ai: "The merchant keeps their shop, stock, and customers.",
+  },
+  {
+    topic: "Trust",
+    icon: "verified_user",
+    quick: "A logo and a delivery promise.",
+    ai: "A shopkeeper the neighborhood has known for years.",
+  },
+  {
+    topic: "AI Catalog",
+    icon: "auto_awesome",
+    quick: "Catalogs are built and maintained by hand.",
+    ai: "ProductLLM turns a shelf into a live digital catalog.",
+  },
+  {
+    topic: "Sustainability",
+    icon: "eco",
+    quick: "New warehouses, new fleets, new footprint.",
+    ai: "Runs on stores and trips that already exist.",
+  },
+  {
+    topic: "Offline Support",
+    icon: "wifi_off",
+    quick: "Everything depends on being online.",
+    ai: "Billing and inventory keep working offline.",
+  },
+  {
+    topic: "Customer Relationship",
+    icon: "favorite",
+    quick: "Owned by the platform, not the store.",
+    ai: "Stays between the shopper and their local store.",
+  },
+];
+
+export function AICommerceComparison() {
+  const reduce = useReducedMotion();
+
+  return (
+    <section className="section section-soft w-full border-y border-[#6330D6]/10 overflow-hidden">
+      <div className="page-container">
+        <motion.div
+          variants={staggerContainer}
+          initial="hidden"
+          whileInView="visible"
+          viewport={viewport}
+          className="text-center max-w-[760px] mx-auto"
+        >
+          <motion.span
+            variants={fadeUp}
+            className="inline-flex items-center rounded-full bg-[#6330D6]/[0.08] px-3.5 py-1 text-xs font-black uppercase tracking-widest text-[#6330D6]"
+          >
+            The Difference
+          </motion.span>
+          <motion.h2
+            variants={fadeUp}
+            className="font-display font-black text-[#16001D] mt-4 tracking-tight"
+            style={{ fontSize: "clamp(30px, 3vw, 48px)", lineHeight: 1.1 }}
+          >
+            AI Commerce vs Quick Commerce
+          </motion.h2>
+          <motion.p
+            variants={fadeUp}
+            className="text-[#5E5866] mt-4"
+            style={{ fontSize: 18, lineHeight: 1.65 }}
+          >
+            Two ways to bring local shopping online. One builds around the
+            neighborhood store — the other around a warehouse.
+          </motion.p>
+        </motion.div>
+
+        {/* Column headers (desktop) */}
+        <div className="mt-12 hidden md:grid grid-cols-[minmax(0,1fr)_minmax(0,1.1fr)] gap-5 px-1">
+          <div className="pl-2">
+            <span className="text-xs font-black uppercase tracking-widest text-[#5E5866]">
+              Quick Commerce
+            </span>
+          </div>
+          <div className="pl-2">
+            <span className="text-xs font-black uppercase tracking-widest text-[#6330D6]">
+              AI Commerce · Nearle
+            </span>
+          </div>
+        </div>
+
+        <motion.div
+          variants={staggerCards}
+          initial="hidden"
+          whileInView="visible"
+          viewport={viewport20}
+          className="mt-3 flex flex-col gap-4"
+        >
+          {ROWS.map((row) => (
+            <motion.div
+              key={row.topic}
+              variants={rowContainer}
+              className="grid gap-4 md:grid-cols-[minmax(0,1fr)_minmax(0,1.1fr)] md:items-stretch"
+            >
+              {/* Quick commerce side — slides in from the left */}
+              <motion.div
+                variants={slideInLeftSubtle}
+                whileHover={reduce ? undefined : { y: -3 }}
+                transition={{ duration: 0.25, ease: EASE }}
+                className="relative rounded-[24px] border border-[#6330D6]/10 bg-white p-6 shadow-[0_10px_30px_rgba(22,0,29,0.05)]"
+              >
+                <div className="flex items-center gap-3">
+                  <div className="flex h-10 w-10 items-center justify-center rounded-xl bg-[#F3F3F6] text-[#6D6172]">
+                    <MaterialIcon icon={row.icon} size={20} />
+                  </div>
+                  <p className="font-display font-black text-[#16001D] text-base md:hidden">
+                    {row.topic}
+                  </p>
+                  <span className="ml-auto text-[10px] font-black uppercase tracking-widest text-[#6D6172] md:hidden">
+                    Quick
+                  </span>
+                </div>
+                <p className="mt-3 text-[15px] leading-relaxed text-[#5E5866]">
+                  {row.quick}
+                </p>
+              </motion.div>
+
+              {/* AI commerce side — slides in from the right */}
+              <motion.div
+                variants={slideInRight}
+                whileHover={reduce ? undefined : { y: -5 }}
+                transition={{ duration: 0.25, ease: EASE }}
+                className="group relative overflow-hidden rounded-[24px] border border-[#6330D6]/20 bg-[linear-gradient(135deg,#ffffff_0%,#fbf7ff_55%,#f1e8fb_100%)] p-6 shadow-[0_4px_28px_rgba(99,48,214,0.10)] transition-shadow duration-300 hover:shadow-[0_14px_40px_rgba(99,48,214,0.18)]"
+              >
+                <div className="flex items-center gap-3">
+                  <div className="flex h-10 w-10 items-center justify-center rounded-xl bg-[#6330D6]/10 text-[#6330D6]">
+                    <MaterialIcon icon={row.icon} size={20} />
+                  </div>
+                  <p className="font-display font-black text-[#16001D] text-base">
+                    {row.topic}
+                  </p>
+                  <motion.span
+                    className="ml-auto flex h-6 w-6 items-center justify-center rounded-full bg-[#DCFCE7] text-[#16A34A]"
+                    animate={reduce ? {} : { scale: [1, 1.12, 1] }}
+                    transition={{ repeat: Infinity, duration: 2.4, ease: "easeInOut" }}
+                  >
+                    <MaterialIcon icon="check" size={14} />
+                  </motion.span>
+                </div>
+                <p className="mt-3 text-[15px] leading-relaxed text-[#3F3A47]">
+                  {row.ai}
+                </p>
+              </motion.div>
+            </motion.div>
+          ))}
+        </motion.div>
+      </div>
+    </section>
+  );
+}
--- a/src/components/ui/PullQuote.tsx
+++ b/src/components/ui/PullQuote.tsx
@@ -0,0 +1,63 @@
+"use client";
+
+import { motion } from "framer-motion";
+import { fadeUp, staggerSlow, viewport } from "@/lib/animations";
+
+type PullQuoteProps = {
+  lines: string[];
+  attribution?: string;
+};
+
+export function PullQuote({ lines, attribution }: PullQuoteProps) {
+  return (
+    <section className="bg-white px-2 py-2 md:px-3 md:py-3 lg:px-4 lg:py-4">
+      <motion.div
+        variants={staggerSlow}
+        initial="hidden"
+        whileInView="visible"
+        viewport={viewport}
+        className="relative overflow-hidden rounded-[28px] bg-gradient-to-br from-[#1A0322] via-[#2B0040] to-[#0A000D] px-6 py-16 text-center md:px-12 md:py-20"
+      >
+        {/* Ambient glow */}
+        <div
+          aria-hidden="true"
+          className="pointer-events-none absolute inset-0"
+          style={{
+            background:
+              "radial-gradient(circle at 30% 20%, rgba(124,58,237,0.28), transparent 45%), radial-gradient(circle at 75% 80%, rgba(168,85,247,0.18), transparent 45%)",
+          }}
+        />
+        <motion.span
+          variants={fadeUp}
+          aria-hidden="true"
+          className="relative block font-display text-6xl font-black leading-none text-[#C9A2FF]/40"
+        >
+          &ldquo;
+        </motion.span>
+        <motion.blockquote
+          variants={fadeUp}
+          className="relative mx-auto max-w-[860px] font-display font-black text-white tracking-tight"
+          style={{ fontSize: "clamp(26px, 3.4vw, 46px)", lineHeight: 1.18 }}
+        >
+          {lines.map((line, i) => (
+            <span key={i} className="block">
+              {i === lines.length - 1 ? (
+                <span className="text-[#C9A2FF]">{line}</span>
+              ) : (
+                line
+              )}
+            </span>
+          ))}
+        </motion.blockquote>
+        {attribution && (
+          <motion.p
+            variants={fadeUp}
+            className="relative mt-6 text-sm font-black uppercase tracking-widest text-white/50"
+          >
+            {attribution}
+          </motion.p>
+        )}
+      </motion.div>
+    </section>
+  );
+}
--- a/src/components/why-nearle/AICommerceCTA.tsx
+++ b/src/components/why-nearle/AICommerceCTA.tsx
@@ -0,0 +1,121 @@
+"use client";
+
+import Link from "next/link";
+import { motion, useReducedMotion } from "framer-motion";
+import { MaterialIcon } from "@/components/ui/MaterialIcon";
+
+const EASE = [0.22, 1, 0.36, 1] as [number, number, number, number];
+const VP = { once: true, amount: 0.3 } as const;
+
+const stagger = { hidden: {}, visible: { transition: { staggerChildren: 0.12 } } };
+const reveal = {
+  hidden: { opacity: 0, y: 20 },
+  visible: { opacity: 1, y: 0, transition: { duration: 0.55, ease: EASE } },
+};
+
+const VALUES = [
+  { icon: "auto_awesome", label: "AI-built catalog" },
+  { icon: "qr_code_2", label: "QR ordering" },
+  { icon: "point_of_sale", label: "Free POS" },
+];
+
+export function AICommerceCTA() {
+  const reduce = useReducedMotion();
+
+  return (
+    <section className="bg-white px-2 pt-2 pb-2 md:px-3 md:pt-3 md:pb-3 lg:px-4 lg:pt-4 lg:pb-4 2xl:px-6 2xl:pb-5">
+      <motion.div
+        variants={stagger}
+        initial="hidden"
+        whileInView="visible"
+        viewport={VP}
+        className="relative w-full overflow-hidden rounded-[28px] bg-gradient-to-br from-[#1A0322] via-[#2B0040] to-[#0A000D] text-white"
+      >
+        {/* Ambient animated glows */}
+        {!reduce && (
+          <>
+            <motion.div
+              aria-hidden="true"
+              className="pointer-events-none absolute -left-24 -top-24 h-72 w-72 rounded-full blur-3xl"
+              style={{ background: "radial-gradient(circle, rgba(124,58,237,0.45), rgba(124,58,237,0) 70%)" }}
+              animate={{ opacity: [0.4, 0.75, 0.4], scale: [1, 1.15, 1] }}
+              transition={{ repeat: Infinity, duration: 5, ease: "easeInOut" }}
+            />
+            <motion.div
+              aria-hidden="true"
+              className="pointer-events-none absolute -right-24 -bottom-24 h-72 w-72 rounded-full blur-3xl"
+              style={{ background: "radial-gradient(circle, rgba(201,162,255,0.35), rgba(201,162,255,0) 70%)" }}
+              animate={{ opacity: [0.35, 0.65, 0.35], scale: [1.1, 1, 1.1] }}
+              transition={{ repeat: Infinity, duration: 6, ease: "easeInOut" }}
+            />
+          </>
+        )}
+
+        <div className="relative z-10 px-6 py-16 text-center md:px-10 md:py-20 lg:px-14">
+          <div className="mx-auto max-w-2xl">
+            <motion.span
+              variants={reveal}
+              className="mb-6 inline-flex items-center gap-2 rounded-full border border-white/15 px-3 py-1 text-xs font-black uppercase tracking-widest text-white/70"
+            >
+              <MaterialIcon icon="hub" size={14} />
+              Join the ecosystem
+            </motion.span>
+
+            <motion.h2
+              variants={reveal}
+              className="font-display font-black tracking-tight leading-[1.08]"
+              style={{ fontSize: "clamp(32px, 4vw, 56px)" }}
+            >
+              Bring your store into
+              <br />
+              the age of <span className="text-[#C9A2FF]">AI Commerce</span>
+            </motion.h2>
+
+            <motion.p
+              variants={reveal}
+              className="mx-auto mt-5 max-w-lg text-base leading-relaxed text-white/70 md:text-lg"
+            >
+              Keep the trust, the customers and the corner you&rsquo;ve built.
+              Nearle adds the technology — for free.
+            </motion.p>
+
+            {/* Value chips */}
+            <motion.div variants={reveal} className="mt-8 flex flex-wrap justify-center gap-2.5">
+              {VALUES.map((v) => (
+                <span
+                  key={v.label}
+                  className="inline-flex items-center gap-2 rounded-full border border-white/10 bg-white/[0.06] px-4 py-2 text-sm font-bold text-white/85"
+                >
+                  <MaterialIcon icon={v.icon} size={16} className="text-[#C9A2FF]" />
+                  {v.label}
+                </span>
+              ))}
+            </motion.div>
+
+            <motion.div variants={reveal} className="mt-10 flex flex-wrap justify-center gap-3.5">
+              <Link
+                href="/businesses"
+                className="group flex items-center gap-2 rounded-xl bg-white px-8 py-3.5 text-sm font-black text-[#16001D] shadow-[0_16px_30px_rgba(0,0,0,0.35)] transition-transform duration-200 hover:scale-[1.03] active:scale-95"
+              >
+                <MaterialIcon icon="storefront" size={18} />
+                <span>Start Your Store</span>
+                <MaterialIcon
+                  icon="arrow_forward"
+                  size={18}
+                  className="transition-transform duration-200 group-hover:translate-x-0.5"
+                />
+              </Link>
+              <Link
+                href="/platform"
+                className="flex items-center gap-2 rounded-xl border border-white/20 bg-white/10 px-8 py-3.5 text-sm font-black text-white transition-colors duration-200 hover:bg-white/15 active:scale-95"
+              >
+                <MaterialIcon icon="hub" size={18} />
+                <span>Explore the Platform</span>
+              </Link>
+            </motion.div>
+          </div>
+        </div>
+      </motion.div>
+    </section>
+  );
+}
--- a/src/components/why-nearle/AICommerceExplainer.tsx
+++ b/src/components/why-nearle/AICommerceExplainer.tsx
@@ -0,0 +1,195 @@
+"use client";
+
+import { motion, useReducedMotion } from "framer-motion";
+import { MaterialIcon } from "@/components/ui/MaterialIcon";
+import { cardReveal, fadeUp, staggerContainer, staggerSlow, viewport } from "@/lib/animations";
+
+const EASE = [0.22, 1, 0.36, 1] as [number, number, number, number];
+
+const HAVE = [
+  { img: "/trust.svg", label: "Trust", desc: "Built over years, face to face." },
+  { img: "/customers.svg", label: "Customers", desc: "Regulars who already walk in." },
+  { img: "/location.svg", label: "Location", desc: "Minutes from every doorstep." },
+];
+
+const ADD = [
+  { icon: "auto_awesome", label: "AI", desc: "ProductLLM builds the catalog." },
+  { icon: "storefront", label: "Digital Storefront", desc: "Their shop, now online." },
+  { icon: "inventory_2", label: "Inventory", desc: "Live stock, always accurate." },
+  { icon: "shopping_bag", label: "Ordering", desc: "Pickup and delivery, built in." },
+];
+
+export function AICommerceExplainer() {
+  const reduce = useReducedMotion();
+
+  return (
+    <section className="section bg-white w-full border-b border-[#6330D6]/10 overflow-hidden">
+      <div className="page-container">
+        <motion.div
+          variants={staggerContainer}
+          initial="hidden"
+          whileInView="visible"
+          viewport={viewport}
+          className="text-center max-w-[760px] mx-auto"
+        >
+          <motion.span
+            variants={fadeUp}
+            className="inline-flex items-center rounded-full bg-[#6330D6]/[0.08] px-3.5 py-1 text-xs font-black uppercase tracking-widest text-[#6330D6]"
+          >
+            The Idea
+          </motion.span>
+          <motion.h2
+            variants={fadeUp}
+            className="font-display font-black text-[#16001D] mt-4 tracking-tight"
+            style={{ fontSize: "clamp(30px, 3vw, 48px)", lineHeight: 1.1 }}
+          >
+            AI Commerce doesn&rsquo;t replace the neighborhood store. It upgrades it.
+          </motion.h2>
+          <motion.p
+            variants={fadeUp}
+            className="text-[#5E5866] mt-4"
+            style={{ fontSize: 18, lineHeight: 1.65 }}
+          >
+            Local shops already own the hardest part of retail. Nearle simply
+            adds the technology layer on top.
+          </motion.p>
+        </motion.div>
+
+        <div className="relative mt-12 grid gap-6 lg:grid-cols-2 lg:items-stretch">
+          {/* Center merge badge — trust + technology */}
+          <motion.div
+            aria-hidden="true"
+            initial={{ opacity: 0, scale: 0.6 }}
+            whileInView={{ opacity: 1, scale: 1 }}
+            viewport={{ once: true, amount: 0.5 }}
+            transition={{ duration: 0.5, delay: 0.3, ease: [0.22, 1, 0.36, 1] }}
+            className="pointer-events-none absolute left-1/2 top-1/2 z-20 hidden h-14 w-14 -translate-x-1/2 -translate-y-1/2 items-center justify-center rounded-full border border-[#6330D6]/15 bg-white text-[#6330D6] shadow-[0_10px_30px_rgba(99,48,214,0.22)] lg:flex"
+          >
+            {!reduce && (
+              <motion.span
+                className="absolute inset-0 rounded-full border-2 border-[#7C3AED]"
+                animate={{ scale: [1, 1.5], opacity: [0.5, 0] }}
+                transition={{ repeat: Infinity, duration: 2.2, ease: "easeOut" }}
+              />
+            )}
+            <MaterialIcon icon="add" size={26} />
+          </motion.div>
+
+          {/* Already have */}
+          <motion.div
+            variants={staggerSlow}
+            initial="hidden"
+            whileInView="visible"
+            viewport={viewport}
+            className="rounded-[32px] border border-[#6330D6]/10 bg-[#FAF7FD] p-7 md:p-9 shadow-[0_18px_45px_rgba(22,0,29,0.06)]"
+          >
+            <motion.p
+              variants={fadeUp}
+              className="text-xs font-black uppercase tracking-widest text-[#5E5866]"
+            >
+              Stores already have
+            </motion.p>
+            <div className="mt-5 flex flex-col gap-4">
+              {HAVE.map((item, i) => (
+                <motion.div
+                  key={item.label}
+                  variants={cardReveal}
+                  whileHover={reduce ? undefined : { y: -6 }}
+                  transition={{ duration: 0.3, ease: EASE }}
+                  className="group flex min-h-[220px] flex-col gap-3 rounded-3xl bg-white px-6 py-5 md:min-h-0 md:px-7 md:py-6 border border-[#6330D6]/[0.08] shadow-[0_10px_30px_rgba(22,0,29,0.05)] transition-shadow duration-300 hover:shadow-[0_22px_50px_rgba(99,48,214,0.14)] md:flex-row md:items-center md:gap-6"
+                >
+                  {/* Left — heading + supporting copy (48%) */}
+                  <div className="min-w-0 md:basis-[48%]">
+                    <p className="font-display font-black text-[#16001D] leading-[1.05] tracking-tight" style={{ fontSize: "clamp(24px, 2.1vw, 30px)" }}>
+                      {item.label}
+                    </p>
+                    <p className="mt-2 text-[15px] leading-relaxed text-[#5E5866]">
+                      {item.desc}
+                    </p>
+                  </div>
+                  {/* Right — animated illustration (52%, floating + gentle rotation) */}
+                  <div className="relative flex w-full items-center justify-center md:basis-[52%]">
+                    <div
+                      aria-hidden="true"
+                      className="pointer-events-none absolute inset-0 m-auto rounded-full opacity-70 blur-2xl transition-opacity duration-300 group-hover:opacity-100"
+                      style={{
+                        width: "58%",
+                        height: "58%",
+                        background:
+                          "radial-gradient(circle, rgba(124,58,237,0.16), rgba(124,58,237,0) 70%)",
+                      }}
+                    />
+                    <motion.img
+                      src={item.img}
+                      alt=""
+                      aria-hidden="true"
+                      className="relative h-auto"
+                      style={{ width: "clamp(148px, 34vw, 168px)" }}
+                      animate={reduce ? {} : { y: [0, -9, 0], rotate: [-1.5, 1.5, -1.5] }}
+                      transition={{ repeat: Infinity, duration: 4 + i * 0.6, ease: "easeInOut" }}
+                    />
+                  </div>
+                </motion.div>
+              ))}
+            </div>
+          </motion.div>
+
+          {/* Nearle adds */}
+          <motion.div
+            variants={staggerSlow}
+            initial="hidden"
+            whileInView="visible"
+            viewport={viewport}
+            className="flex flex-col rounded-[32px] border border-white/10 bg-gradient-to-br from-[#1A0322] via-[#2B0040] to-[#0A000D] p-7 md:p-9 shadow-[0_20px_50px_rgba(20,0,30,0.28)]"
+          >
+            <motion.p
+              variants={fadeUp}
+              className="text-xs font-black uppercase tracking-widest text-[#C9A2FF]"
+            >
+              Nearle adds
+            </motion.p>
+            <div className="mt-6 grid flex-1 gap-4 sm:grid-cols-2 sm:auto-rows-fr">
+              {ADD.map((item, i) => (
+                <motion.div
+                  key={item.label}
+                  variants={cardReveal}
+                  whileHover={reduce ? undefined : { y: -6 }}
+                  transition={{ duration: 0.28, ease: EASE }}
+                  className="group relative flex min-h-[196px] flex-col items-start overflow-hidden rounded-3xl bg-white/[0.05] p-6 border border-white/10 transition-colors duration-300 hover:border-[#C9A2FF]/45 hover:bg-white/[0.09]"
+                >
+                  {/* Illustration — glowing icon medallion (top of the stack) */}
+                  <div className="relative mb-5">
+                    {/* Stronger purple radial glow behind the illustration */}
+                    {!reduce && (
+                      <motion.div
+                        aria-hidden="true"
+                        className="pointer-events-none absolute -inset-5 rounded-full blur-2xl"
+                        style={{ background: "radial-gradient(circle, rgba(124,58,237,0.55), rgba(124,58,237,0) 70%)" }}
+                        animate={{ opacity: [0.5, 0.9, 0.5], scale: [1, 1.14, 1] }}
+                        transition={{ repeat: Infinity, duration: 3.6 + i * 0.4, ease: "easeInOut" }}
+                      />
+                    )}
+                    <motion.div
+                      className="relative flex h-14 w-14 items-center justify-center rounded-2xl border border-[#C9A2FF]/35 bg-gradient-to-br from-[#7C3AED]/45 to-[#4C1D95]/25 text-[#EBDBFF] shadow-[0_12px_32px_rgba(124,58,237,0.5)] transition-colors duration-300 group-hover:border-[#C9A2FF]/60"
+                      animate={reduce ? {} : { y: [0, -6, 0] }}
+                      transition={{ repeat: Infinity, duration: 5 + i * 0.5, ease: "easeInOut" }}
+                    >
+                      <MaterialIcon icon={item.icon} size={30} />
+                    </motion.div>
+                  </div>
+
+                  {/* Heading */}
+                  <p className="relative z-10 font-display font-black text-white text-xl leading-tight">
+                    {item.label}
+                  </p>
+                  {/* Description */}
+                  <p className="relative z-10 mt-1.5 text-sm leading-relaxed text-white/65">{item.desc}</p>
+                </motion.div>
+              ))}
+            </div>
+          </motion.div>
+        </div>
+      </div>
+    </section>
+  );
+}
--- a/src/components/why-nearle/BeforeAfterFlow.tsx
+++ b/src/components/why-nearle/BeforeAfterFlow.tsx
@@ -0,0 +1,196 @@
+"use client";
+
+import { motion, useReducedMotion } from "framer-motion";
+import { MaterialIcon } from "@/components/ui/MaterialIcon";
+import { fadeUp, staggerContainer, viewport } from "@/lib/animations";
+
+const EASE = [0.22, 1, 0.36, 1] as [number, number, number, number];
+
+const TRADITIONAL = [
+  { icon: "edit_note", label: "Manual Catalog" },
+  { icon: "store", label: "Offline Store" },
+  { icon: "directions_walk", label: "Walk-in Customers" },
+  { icon: "receipt_long", label: "Manual Billing" },
+];
+
+const NEARLE = [
+  { icon: "auto_awesome", label: "ProductLLM" },
+  { icon: "storefront", label: "Digital Storefront" },
+  { icon: "shopping_bag", label: "Omnichannel Ordering" },
+  { icon: "travel_explore", label: "AI Powered Discovery" },
+];
+
+const nodeVariant = {
+  hidden: { opacity: 0, y: 20 },
+  visible: { opacity: 1, y: 0, transition: { duration: 0.5, ease: EASE } },
+};
+
+const connectorVariant = {
+  hidden: { scaleY: 0 },
+  visible: { scaleY: 1, transition: { duration: 0.5, ease: EASE } },
+};
+
+function FlowColumn({
+  eyebrow,
+  items,
+  tone,
+  reduce,
+}: {
+  eyebrow: string;
+  items: { icon: string; label: string }[];
+  tone: "muted" | "brand";
+  reduce: boolean | null;
+}) {
+  const isBrand = tone === "brand";
+
+  return (
+    <motion.div
+      variants={{ hidden: {}, visible: { transition: { staggerChildren: 0.12 } } }}
+      initial="hidden"
+      whileInView="visible"
+      viewport={{ once: true, amount: 0.2 }}
+      className={`relative flex flex-col items-center rounded-[32px] border p-8 md:p-10 ${
+        isBrand
+          ? "border-white/10 bg-gradient-to-br from-[#1A0322] via-[#2B0040] to-[#0A000D] shadow-[0_24px_60px_rgba(20,0,30,0.32)]"
+          : "border-[#6330D6]/10 bg-[#FAF7FD] shadow-[0_14px_40px_rgba(22,0,29,0.05)]"
+      }`}
+    >
+      <motion.p
+        variants={nodeVariant}
+        className={`text-xs font-black uppercase tracking-widest ${
+          isBrand ? "text-[#C9A2FF]" : "text-[#5E5866]"
+        }`}
+      >
+        {eyebrow}
+      </motion.p>
+
+      <div className="mt-8 flex w-full max-w-[300px] flex-col items-center">
+        {items.map((item, i) => (
+          <div key={item.label} className="flex w-full flex-col items-center">
+            <motion.div
+              variants={nodeVariant}
+              whileHover={reduce ? undefined : { y: -4, scale: 1.02 }}
+              transition={{ duration: 0.25, ease: EASE }}
+              className={`flex w-full items-center gap-4 rounded-2xl border px-5 py-4 ${
+                isBrand
+                  ? "border-white/10 bg-white/[0.06] hover:border-[#C9A2FF]/40 hover:bg-white/[0.1]"
+                  : "border-[#6330D6]/10 bg-white shadow-[0_8px_22px_rgba(22,0,29,0.04)]"
+              } transition-colors duration-300`}
+            >
+              <div
+                className={`flex h-11 w-11 shrink-0 items-center justify-center rounded-xl ${
+                  isBrand ? "bg-white/10 text-[#C9A2FF]" : "bg-[#6330D6]/[0.08] text-[#6330D6]"
+                }`}
+              >
+                <MaterialIcon icon={item.icon} size={22} />
+              </div>
+              <p
+                className={`font-display font-black leading-tight ${
+                  isBrand ? "text-white" : "text-[#16001D]"
+                } text-[15px] md:text-base`}
+              >
+                {item.label}
+              </p>
+            </motion.div>
+
+            {/* Animated connector + travelling pulse */}
+            {i < items.length - 1 && (
+              <div className="relative my-1.5 h-8 w-0.5">
+                <motion.span
+                  variants={connectorVariant}
+                  className={`absolute inset-0 origin-top rounded-full ${
+                    isBrand ? "bg-[#C9A2FF]/40" : "bg-[#6330D6]/25"
+                  }`}
+                />
+                {!reduce && (
+                  <motion.span
+                    aria-hidden="true"
+                    className={`absolute left-1/2 top-0 h-2 w-2 -translate-x-1/2 rounded-full ${
+                      isBrand
+                        ? "bg-[#C9A2FF] shadow-[0_0_10px_2px_rgba(201,162,255,0.6)]"
+                        : "bg-[#7C3AED] shadow-[0_0_10px_2px_rgba(124,58,237,0.5)]"
+                    }`}
+                    animate={{ y: [0, 26], opacity: [0, 1, 0] }}
+                    transition={{
+                      repeat: Infinity,
+                      duration: 1.8,
+                      ease: "easeInOut",
+                      delay: i * 0.3,
+                    }}
+                  />
+                )}
+              </div>
+            )}
+          </div>
+        ))}
+      </div>
+    </motion.div>
+  );
+}
+
+export function BeforeAfterFlow() {
+  const reduce = useReducedMotion();
+
+  return (
+    <section className="section section-soft w-full border-b border-[#6330D6]/10 overflow-hidden">
+      <div className="page-container">
+        <motion.div
+          variants={staggerContainer}
+          initial="hidden"
+          whileInView="visible"
+          viewport={viewport}
+          className="text-center max-w-[720px] mx-auto"
+        >
+          <motion.span
+            variants={fadeUp}
+            className="inline-flex items-center rounded-full bg-[#6330D6]/[0.08] px-3.5 py-1 text-xs font-black uppercase tracking-widest text-[#6330D6]"
+          >
+            Before vs After
+          </motion.span>
+          <motion.h2
+            variants={fadeUp}
+            className="font-display font-black text-[#16001D] mt-4 tracking-tight"
+            style={{ fontSize: "clamp(30px, 3vw, 48px)", lineHeight: 1.1 }}
+          >
+            The same store, reimagined
+          </motion.h2>
+        </motion.div>
+
+        <div className="relative mt-14 grid gap-6 md:grid-cols-2 md:items-start md:gap-8">
+          <FlowColumn
+            eyebrow="Traditional Commerce"
+            items={TRADITIONAL}
+            tone="muted"
+            reduce={reduce}
+          />
+
+          {/* Center VS badge (desktop) */}
+          <motion.div
+            aria-hidden="true"
+            initial={{ opacity: 0, scale: 0.6 }}
+            whileInView={{ opacity: 1, scale: 1 }}
+            viewport={{ once: true, amount: 0.5 }}
+            transition={{ duration: 0.5, delay: 0.25, ease: EASE }}
+            className="pointer-events-none absolute left-1/2 top-1/2 z-20 hidden h-14 w-14 -translate-x-1/2 -translate-y-1/2 items-center justify-center rounded-full border border-[#6330D6]/15 bg-white text-xs font-black uppercase tracking-widest text-[#6330D6] shadow-[0_10px_30px_rgba(99,48,214,0.22)] md:flex"
+          >
+            {!reduce && (
+              <motion.span
+                className="absolute inset-0 rounded-full border-2 border-[#7C3AED]"
+                animate={{ scale: [1, 1.45], opacity: [0.5, 0] }}
+                transition={{ repeat: Infinity, duration: 2.2, ease: "easeOut" }}
+              />
+            )}
+            VS
+          </motion.div>
+
+          <FlowColumn
+            eyebrow="Nearle AI Commerce"
+            items={NEARLE}
+            tone="brand"
+            reduce={reduce}
+          />
+        </div>
+      </div>
+    </section>
+  );
+}
--- a/src/components/why-nearle/CommerceEvolution.tsx
+++ b/src/components/why-nearle/CommerceEvolution.tsx
@@ -0,0 +1,156 @@
+"use client";
+
+import { motion, useReducedMotion } from "framer-motion";
+import { MaterialIcon } from "@/components/ui/MaterialIcon";
+import { fadeUp, staggerContainer, viewport } from "@/lib/animations";
+
+const EASE = [0.22, 1, 0.36, 1] as [number, number, number, number];
+
+const STAGES = [
+  {
+    era: "The corner shop",
+    title: "Traditional Retail",
+    desc: "Trust and relationships, built one street at a time.",
+    icon: "storefront",
+  },
+  {
+    era: "The catalog goes online",
+    title: "E-Commerce",
+    desc: "Endless shelves, but the neighborhood disappears.",
+    icon: "shopping_cart",
+  },
+  {
+    era: "Speed at all costs",
+    title: "Quick Commerce",
+    desc: "Minutes-fast delivery, powered by dark stores.",
+    icon: "bolt",
+  },
+  {
+    era: "The store, upgraded",
+    title: "AI Commerce",
+    desc: "Local stores digitized by AI — trust and technology together.",
+    icon: "auto_awesome",
+    highlight: true,
+  },
+];
+
+const connectorVariant = {
+  hidden: { scaleY: 0 },
+  visible: { scaleY: 1, transition: { duration: 1, ease: EASE } },
+};
+
+export function CommerceEvolution() {
+  const reduce = useReducedMotion();
+
+  return (
+    <section className="section bg-white w-full border-b border-[#6330D6]/10 overflow-hidden">
+      <div className="page-container">
+        <motion.div
+          variants={staggerContainer}
+          initial="hidden"
+          whileInView="visible"
+          viewport={viewport}
+          className="text-center max-w-[720px] mx-auto"
+        >
+          <motion.span
+            variants={fadeUp}
+            className="inline-flex items-center rounded-full bg-[#6330D6]/[0.08] px-3.5 py-1 text-xs font-black uppercase tracking-widest text-[#6330D6]"
+          >
+            The Evolution
+          </motion.span>
+          <motion.h2
+            variants={fadeUp}
+            className="font-display font-black text-[#16001D] mt-4 tracking-tight"
+            style={{ fontSize: "clamp(30px, 3vw, 48px)", lineHeight: 1.1 }}
+          >
+            How commerce got here
+          </motion.h2>
+        </motion.div>
+
+        <div className="relative mt-12 max-w-2xl mx-auto">
+          {/* Vertical connector */}
+          <motion.div
+            className="absolute left-[26px] md:left-[30px] top-8 bottom-8 w-0.5 origin-top bg-gradient-to-b from-[#6330D6]/30 via-[#6330D6]/25 to-[#6330D6]/40 hidden sm:block"
+            variants={connectorVariant}
+            initial="hidden"
+            whileInView="visible"
+            viewport={{ once: true, amount: 0.1 }}
+          />
+          {/* Pulse travelling down the timeline */}
+          {!reduce && (
+            <motion.span
+              aria-hidden="true"
+              className="absolute left-[23px] md:left-[27px] top-8 hidden h-2.5 w-2.5 rounded-full bg-[#7C3AED] shadow-[0_0_12px_3px_rgba(124,58,237,0.5)] sm:block"
+              animate={{ y: [0, 300], opacity: [0, 1, 1, 0] }}
+              transition={{ repeat: Infinity, duration: 3.4, ease: "easeInOut" }}
+            />
+          )}
+
+          <motion.div
+            className="space-y-5"
+            variants={{ hidden: {}, visible: { transition: { staggerChildren: 0.12, delayChildren: 0.1 } } }}
+            initial="hidden"
+            whileInView="visible"
+            viewport={{ once: true, amount: 0.1 }}
+          >
+            {STAGES.map((stage, i) => (
+              <motion.div
+                key={stage.title}
+                className="relative flex gap-5 sm:gap-7"
+                variants={{
+                  hidden: { opacity: 0, x: -24 },
+                  visible: { opacity: 1, x: 0, transition: { duration: 0.55, ease: EASE } },
+                }}
+              >
+                <motion.div
+                  className={`relative z-10 flex h-[52px] w-[52px] md:h-[60px] md:w-[60px] shrink-0 items-center justify-center rounded-full shadow-[0_8px_20px_rgba(99,48,214,0.25)] ${
+                    stage.highlight
+                      ? "bg-gradient-to-br from-[#7C3AED] to-[#6330D6] text-white"
+                      : "bg-[#F3E8F6] text-[#6330D6]"
+                  }`}
+                  animate={reduce ? {} : { y: [0, -5, 0] }}
+                  transition={{ repeat: Infinity, duration: 3.2 + i * 0.35, ease: "easeInOut" }}
+                >
+                  {/* pulsing ring on the current era */}
+                  {stage.highlight && !reduce && (
+                    <motion.span
+                      aria-hidden="true"
+                      className="absolute inset-0 rounded-full border-2 border-[#7C3AED]"
+                      animate={{ scale: [1, 1.4], opacity: [0.6, 0] }}
+                      transition={{ repeat: Infinity, duration: 2, ease: "easeOut" }}
+                    />
+                  )}
+                  <MaterialIcon icon={stage.icon} size={26} />
+                </motion.div>
+                <div
+                  className={`flex-1 rounded-[24px] border p-5 md:p-6 transition-shadow ${
+                    stage.highlight
+                      ? "border-[#6330D6]/20 bg-[linear-gradient(135deg,#ffffff_0%,#faf5ff_55%,#f1e8fb_100%)] shadow-[0_12px_35px_rgba(99,48,214,0.12)]"
+                      : "border-[#6330D6]/10 bg-white shadow-[0_10px_30px_rgba(22,0,29,0.05)]"
+                  }`}
+                >
+                  <div className="flex items-center gap-3">
+                    <p className="font-display font-black text-[#16001D] text-lg md:text-xl leading-tight">
+                      {stage.title}
+                    </p>
+                    {stage.highlight && (
+                      <span className="rounded-full bg-[#6330D6] px-2.5 py-0.5 text-[10px] font-black uppercase tracking-wide text-white">
+                        Now
+                      </span>
+                    )}
+                  </div>
+                  <p className="mt-0.5 text-xs font-black uppercase tracking-widest text-[#6330D6]/60">
+                    {stage.era}
+                  </p>
+                  <p className="mt-2 text-[15px] leading-relaxed text-[#5E5866]">
+                    {stage.desc}
+                  </p>
+                </div>
+              </motion.div>
+            ))}
+          </motion.div>
+        </div>
+      </div>
+    </section>
+  );
+}
--- a/src/components/why-nearle/EcosystemDiagram.tsx
+++ b/src/components/why-nearle/EcosystemDiagram.tsx
@@ -0,0 +1,149 @@
+"use client";
+
+import { Fragment } from "react";
+import { motion, useReducedMotion } from "framer-motion";
+import { MaterialIcon } from "@/components/ui/MaterialIcon";
+import { fadeUp, staggerContainer, viewport } from "@/lib/animations";
+
+const EASE = [0.22, 1, 0.36, 1] as [number, number, number, number];
+
+const NODES = [
+  { icon: "store", label: "Merchant", sub: "The local shop" },
+  { icon: "point_of_sale", label: "MerchantOS", sub: "Billing & stock" },
+  { icon: "auto_awesome", label: "ProductLLM", sub: "AI catalog engine", hub: true },
+  { icon: "smartphone", label: "ConsumerOS", sub: "Shopping app" },
+  { icon: "mood", label: "Customer", sub: "The neighbour" },
+];
+
+const nodeVariant = {
+  hidden: { opacity: 0, scale: 0.85, y: 16 },
+  visible: { opacity: 1, scale: 1, y: 0, transition: { duration: 0.55, ease: EASE } },
+};
+
+function Connector({ reduce, delay }: { reduce: boolean | null; delay: number }) {
+  return (
+    <motion.div
+      variants={{
+        hidden: { opacity: 0 },
+        visible: { opacity: 1, transition: { duration: 0.4, ease: EASE } },
+      }}
+      className="relative my-1 h-9 w-0.5 overflow-hidden rounded-full bg-white/10 md:mx-2 md:my-0 md:mt-9 md:h-0.5 md:w-auto md:flex-1"
+    >
+      {!reduce && (
+        <>
+          {/* Vertical pulse (mobile) */}
+          <motion.span
+            aria-hidden="true"
+            className="absolute left-1/2 top-0 h-3 w-1 -translate-x-1/2 rounded-full bg-[#C9A2FF] shadow-[0_0_10px_2px_rgba(201,162,255,0.7)] md:hidden"
+            animate={{ y: [-4, 36], opacity: [0, 1, 0] }}
+            transition={{ repeat: Infinity, duration: 1.8, ease: "easeInOut", delay }}
+          />
+          {/* Horizontal pulse (desktop) */}
+          <motion.span
+            aria-hidden="true"
+            className="absolute left-0 top-1/2 hidden h-1 w-4 -translate-y-1/2 rounded-full bg-[#C9A2FF] shadow-[0_0_10px_2px_rgba(201,162,255,0.7)] md:block"
+            animate={{ x: ["-10%", "460%"], opacity: [0, 1, 0] }}
+            transition={{ repeat: Infinity, duration: 2, ease: "easeInOut", delay }}
+          />
+        </>
+      )}
+    </motion.div>
+  );
+}
+
+export function EcosystemDiagram() {
+  const reduce = useReducedMotion();
+
+  return (
+    <section className="section w-full overflow-hidden border-b border-white/10 bg-gradient-to-br from-[#1A0322] via-[#2B0040] to-[#0A000D]">
+      <div className="page-container">
+        <motion.div
+          variants={staggerContainer}
+          initial="hidden"
+          whileInView="visible"
+          viewport={viewport}
+          className="text-center max-w-[720px] mx-auto"
+        >
+          <motion.span
+            variants={fadeUp}
+            className="inline-flex items-center rounded-full bg-white/10 px-3.5 py-1 text-xs font-black uppercase tracking-widest text-[#C9A2FF]"
+          >
+            The Ecosystem
+          </motion.span>
+          <motion.h2
+            variants={fadeUp}
+            className="font-display font-black text-white mt-4 tracking-tight"
+            style={{ fontSize: "clamp(30px, 3vw, 48px)", lineHeight: 1.1 }}
+          >
+            One connected loop, powered by AI
+          </motion.h2>
+          <motion.p
+            variants={fadeUp}
+            className="text-white/70 mt-4"
+            style={{ fontSize: 18, lineHeight: 1.65 }}
+          >
+            Every part of Nearle talks to the next — from the merchant&rsquo;s
+            shelf to the customer&rsquo;s doorstep.
+          </motion.p>
+        </motion.div>
+
+        <motion.div
+          variants={{ hidden: {}, visible: { transition: { staggerChildren: 0.12 } } }}
+          initial="hidden"
+          whileInView="visible"
+          viewport={{ once: true, amount: 0.3 }}
+          className="mt-16 flex flex-col items-center md:flex-row md:items-start md:justify-between"
+        >
+          {NODES.map((node, i) => (
+            <Fragment key={node.label}>
+              <motion.div
+                variants={nodeVariant}
+                whileHover={reduce ? undefined : { y: -6 }}
+                transition={{ duration: 0.25, ease: EASE }}
+                className="flex shrink-0 flex-col items-center text-center"
+              >
+                <div className="relative">
+                  {/* Glow */}
+                  <div
+                    aria-hidden="true"
+                    className={`pointer-events-none absolute inset-0 rounded-full blur-2xl ${
+                      node.hub ? "opacity-90" : "opacity-50"
+                    }`}
+                    style={{
+                      background:
+                        "radial-gradient(circle, rgba(124,58,237,0.7), rgba(124,58,237,0) 70%)",
+                    }}
+                  />
+                  {/* Pulsing ring on the hub */}
+                  {node.hub && !reduce && (
+                    <motion.span
+                      aria-hidden="true"
+                      className="absolute inset-0 rounded-full border-2 border-[#C9A2FF]"
+                      animate={{ scale: [1, 1.35], opacity: [0.6, 0] }}
+                      transition={{ repeat: Infinity, duration: 2, ease: "easeOut" }}
+                    />
+                  )}
+                  <div
+                    className={`relative flex items-center justify-center rounded-full ${
+                      node.hub
+                        ? "h-[84px] w-[84px] bg-gradient-to-br from-[#7C3AED] to-[#6330D6] text-white shadow-[0_16px_40px_rgba(124,58,237,0.5)]"
+                        : "h-[72px] w-[72px] bg-white/[0.08] text-[#C9A2FF] border border-white/15 shadow-[0_12px_30px_rgba(0,0,0,0.35)]"
+                    }`}
+                  >
+                    <MaterialIcon icon={node.icon} size={node.hub ? 36 : 30} />
+                  </div>
+                </div>
+                <p className="mt-4 font-display font-black text-white text-base md:text-lg leading-tight">
+                  {node.label}
+                </p>
+                <p className="mt-0.5 text-xs text-white/50">{node.sub}</p>
+              </motion.div>
+
+              {i < NODES.length - 1 && <Connector reduce={reduce} delay={i * 0.25} />}
+            </Fragment>
+          ))}
+        </motion.div>
+      </div>
+    </section>
+  );
+}
--- a/src/components/why-nearle/FutureVision.tsx
+++ b/src/components/why-nearle/FutureVision.tsx
@@ -0,0 +1,153 @@
+"use client";
+
+import { motion, useReducedMotion } from "framer-motion";
+import { MaterialIcon } from "@/components/ui/MaterialIcon";
+import { fadeUp, staggerContainer, viewport } from "@/lib/animations";
+
+const EASE = [0.22, 1, 0.36, 1] as [number, number, number, number];
+
+const MILESTONES = [
+  {
+    phase: "Today",
+    title: "AI Commerce, live",
+    desc: "Digital catalogs, QR ordering and live inventory.",
+    icon: "bolt",
+    now: true,
+  },
+  {
+    phase: "Next",
+    title: "Digitizing Stores",
+    desc: "Every neighbourhood shop, online in minutes.",
+    icon: "storefront",
+  },
+  {
+    phase: "Soon",
+    title: "Connected Neighborhoods",
+    desc: "Stores, shoppers and riders in one network.",
+    icon: "hub",
+  },
+  {
+    phase: "The Horizon",
+    title: "Future of AI Commerce",
+    desc: "Local commerce that runs itself.",
+    icon: "rocket_launch",
+  },
+];
+
+const nodeVariant = {
+  hidden: { opacity: 0, y: 22 },
+  visible: { opacity: 1, y: 0, transition: { duration: 0.55, ease: EASE } },
+};
+
+export function FutureVision() {
+  const reduce = useReducedMotion();
+
+  return (
+    <section className="section w-full overflow-hidden border-b border-white/10 bg-gradient-to-br from-[#1A0322] via-[#2B0040] to-[#0A000D]">
+      <div className="page-container">
+        <motion.div
+          variants={staggerContainer}
+          initial="hidden"
+          whileInView="visible"
+          viewport={viewport}
+          className="text-center max-w-[720px] mx-auto"
+        >
+          <motion.span
+            variants={fadeUp}
+            className="inline-flex items-center rounded-full bg-white/10 px-3.5 py-1 text-xs font-black uppercase tracking-widest text-[#C9A2FF]"
+          >
+            The Road Ahead
+          </motion.span>
+          <motion.h2
+            variants={fadeUp}
+            className="font-display font-black text-white mt-4 tracking-tight"
+            style={{ fontSize: "clamp(30px, 3vw, 48px)", lineHeight: 1.1 }}
+          >
+            Where AI Commerce is headed
+          </motion.h2>
+        </motion.div>
+
+        <motion.div
+          variants={{ hidden: {}, visible: { transition: { staggerChildren: 0.16 } } }}
+          initial="hidden"
+          whileInView="visible"
+          viewport={{ once: true, amount: 0.25 }}
+          className="relative mt-16"
+        >
+          {/* Rails */}
+          <div className="absolute left-[8%] right-[8%] top-[26px] hidden h-0.5 bg-white/10 md:block" />
+          <motion.div
+            className="absolute left-[8%] top-[26px] hidden h-0.5 origin-left bg-gradient-to-r from-[#C9A2FF] via-[#7C3AED] to-[#6330D6] md:block"
+            style={{ width: "84%" }}
+            variants={{ hidden: { scaleX: 0 }, visible: { scaleX: 1, transition: { duration: 1.8, ease: EASE } } }}
+          />
+          {/* travelling glow (desktop) */}
+          {!reduce && (
+            <motion.span
+              aria-hidden="true"
+              className="absolute top-[22px] left-[8%] hidden h-2.5 w-2.5 rounded-full bg-white shadow-[0_0_14px_4px_rgba(201,162,255,0.7)] md:block"
+              animate={{ left: ["8%", "92%"], opacity: [0, 1, 1, 0] }}
+              transition={{ repeat: Infinity, duration: 3.4, ease: "easeInOut" }}
+            />
+          )}
+          {/* vertical rail (mobile) */}
+          <div className="absolute left-[26px] top-2 bottom-2 w-0.5 -translate-x-1/2 bg-white/10 md:hidden" />
+
+          <div className="grid gap-8 md:grid-cols-4 md:gap-6">
+            {MILESTONES.map((m, i) => (
+              <motion.div
+                key={m.title}
+                variants={nodeVariant}
+                className="relative flex items-start gap-5 md:flex-col md:items-center md:text-center"
+              >
+                {/* node dot */}
+                <div className="relative z-10 shrink-0">
+                  <div
+                    aria-hidden="true"
+                    className={`pointer-events-none absolute inset-0 rounded-full blur-lg ${
+                      m.now ? "opacity-90" : "opacity-40"
+                    }`}
+                    style={{ background: "radial-gradient(circle, rgba(124,58,237,0.7), rgba(124,58,237,0) 70%)" }}
+                  />
+                  {m.now && !reduce && (
+                    <motion.span
+                      aria-hidden="true"
+                      className="absolute inset-0 rounded-full border-2 border-[#C9A2FF]"
+                      animate={{ scale: [1, 1.5], opacity: [0.6, 0] }}
+                      transition={{ repeat: Infinity, duration: 2, ease: "easeOut" }}
+                    />
+                  )}
+                  <div
+                    className={`relative flex h-[52px] w-[52px] items-center justify-center rounded-full ${
+                      m.now
+                        ? "bg-gradient-to-br from-[#7C3AED] to-[#6330D6] text-white shadow-[0_14px_34px_rgba(124,58,237,0.5)]"
+                        : "border border-white/15 bg-white/[0.08] text-[#C9A2FF]"
+                    }`}
+                  >
+                    <MaterialIcon icon={m.icon} size={24} />
+                  </div>
+                </div>
+
+                <div className="md:mt-5">
+                  <span
+                    className={`inline-flex items-center rounded-full px-2.5 py-0.5 text-[10px] font-black uppercase tracking-widest ${
+                      m.now ? "bg-[#6330D6] text-white" : "bg-white/10 text-[#C9A2FF]"
+                    }`}
+                  >
+                    {m.phase}
+                  </span>
+                  <p className="mt-2 font-display font-black text-white text-lg leading-tight">
+                    {m.title}
+                  </p>
+                  <p className="mt-1 text-sm leading-relaxed text-white/55 md:max-w-[220px] md:mx-auto">
+                    {m.desc}
+                  </p>
+                </div>
+              </motion.div>
+            ))}
+          </div>
+        </motion.div>
+      </div>
+    </section>
+  );
+}
--- a/src/components/why-nearle/NeighborhoodStores.tsx
+++ b/src/components/why-nearle/NeighborhoodStores.tsx
@@ -0,0 +1,102 @@
+"use client";
+
+import { motion, useReducedMotion } from "framer-motion";
+import { cardReveal, fadeUp, staggerContainer, viewport } from "@/lib/animations";
+
+const EASE = [0.22, 1, 0.36, 1] as [number, number, number, number];
+
+const CARDS = [
+  {
+    img: "/trust.svg",
+    label: "Trust",
+    desc: "A face the street has known for years.",
+  },
+  {
+    img: "/customers.svg",
+    label: "Community",
+    desc: "Regulars who shop where they belong.",
+  },
+  {
+    img: "/location.svg",
+    label: "Convenience",
+    desc: "Always minutes from the doorstep.",
+  },
+];
+
+export function NeighborhoodStores() {
+  const reduce = useReducedMotion();
+
+  return (
+    <section className="section bg-white w-full border-b border-[#6330D6]/10 overflow-hidden">
+      <div className="page-container">
+        <motion.div
+          variants={staggerContainer}
+          initial="hidden"
+          whileInView="visible"
+          viewport={viewport}
+          className="text-center max-w-[720px] mx-auto"
+        >
+          <motion.span
+            variants={fadeUp}
+            className="inline-flex items-center rounded-full bg-[#6330D6]/[0.08] px-3.5 py-1 text-xs font-black uppercase tracking-widest text-[#6330D6]"
+          >
+            Why It Works
+          </motion.span>
+          <motion.h2
+            variants={fadeUp}
+            className="font-display font-black text-[#16001D] mt-4 tracking-tight"
+            style={{ fontSize: "clamp(30px, 3vw, 48px)", lineHeight: 1.1 }}
+          >
+            Why neighborhood stores matter
+          </motion.h2>
+        </motion.div>
+
+        <motion.div
+          variants={{ hidden: {}, visible: { transition: { staggerChildren: 0.14 } } }}
+          initial="hidden"
+          whileInView="visible"
+          viewport={viewport}
+          className="mt-14 grid gap-6 md:grid-cols-3 md:items-stretch"
+        >
+          {CARDS.map((card, i) => (
+            <motion.div
+              key={card.label}
+              variants={cardReveal}
+              whileHover={reduce ? undefined : { y: -8 }}
+              transition={{ duration: 0.3, ease: EASE }}
+              className="group relative flex flex-col items-center overflow-hidden rounded-[32px] border border-[#6330D6]/[0.08] bg-[linear-gradient(180deg,#ffffff_0%,#faf7fd_100%)] px-8 pt-12 pb-9 text-center shadow-[0_14px_40px_rgba(22,0,29,0.05)] transition-shadow duration-300 hover:shadow-[0_26px_60px_rgba(99,48,214,0.14)]"
+            >
+              {/* Soft glow behind the illustration */}
+              <div
+                aria-hidden="true"
+                className="pointer-events-none absolute left-1/2 top-14 h-48 w-48 -translate-x-1/2 rounded-full opacity-60 blur-3xl transition-opacity duration-300 group-hover:opacity-100"
+                style={{
+                  background:
+                    "radial-gradient(circle, rgba(124,58,237,0.16), rgba(124,58,237,0) 70%)",
+                }}
+              />
+
+              {/* Large floating illustration — the visual focus */}
+              <motion.img
+                src={card.img}
+                alt=""
+                aria-hidden="true"
+                className="relative h-auto"
+                style={{ width: "clamp(190px, 22vw, 240px)" }}
+                animate={reduce ? {} : { y: [0, -10, 0] }}
+                transition={{ repeat: Infinity, duration: 4 + i * 0.6, ease: "easeInOut" }}
+              />
+
+              <p className="relative mt-8 font-display font-black text-[#16001D] leading-tight tracking-tight" style={{ fontSize: "clamp(24px, 2.2vw, 30px)" }}>
+                {card.label}
+              </p>
+              <p className="relative mt-2 max-w-[240px] text-[15px] leading-relaxed text-[#5E5866]">
+                {card.desc}
+              </p>
+            </motion.div>
+          ))}
+        </motion.div>
+      </div>
+    </section>
+  );
+}
--- a/src/components/why-nearle/ProductLLMCompare.tsx
+++ b/src/components/why-nearle/ProductLLMCompare.tsx
@@ -0,0 +1,186 @@
+"use client";
+
+import { motion, useReducedMotion } from "framer-motion";
+import { MaterialIcon } from "@/components/ui/MaterialIcon";
+import { fadeUp, staggerContainer, viewport } from "@/lib/animations";
+
+const EASE = [0.22, 1, 0.36, 1] as [number, number, number, number];
+
+const MANUAL_POINTS = [
+  { icon: "keyboard", label: "Typed in by hand" },
+  { icon: "error_outline", label: "Missing details & typos" },
+  { icon: "hourglass_empty", label: "Goes stale quickly" },
+];
+
+const AI_POINTS = [
+  { icon: "photo_camera", label: "Recognised from a photo" },
+  { icon: "verified", label: "Full, structured attributes" },
+  { icon: "sync", label: "Always kept in sync" },
+];
+
+const panelReveal = {
+  hidden: { opacity: 0, y: 28 },
+  visible: { opacity: 1, y: 0, transition: { duration: 0.6, ease: EASE } },
+};
+
+function Bar({
+  value,
+  brand,
+}: {
+  value: number; // 0–100 target width
+  brand: boolean;
+}) {
+  return (
+    <div
+      className={`mt-6 h-2.5 w-full overflow-hidden rounded-full ${
+        brand ? "bg-white/10" : "bg-[#6330D6]/10"
+      }`}
+    >
+      <motion.div
+        className={`h-full rounded-full ${
+          brand
+            ? "bg-gradient-to-r from-[#C9A2FF] to-[#7C3AED]"
+            : "bg-gradient-to-r from-[#B7ADCB] to-[#8A7FA6]"
+        }`}
+        initial={{ width: 0 }}
+        whileInView={{ width: `${value}%` }}
+        viewport={{ once: true, amount: 0.6 }}
+        transition={{ duration: 1.2, ease: EASE, delay: 0.2 }}
+      />
+    </div>
+  );
+}
+
+function Point({
+  icon,
+  label,
+  brand,
+}: {
+  icon: string;
+  label: string;
+  brand: boolean;
+}) {
+  return (
+    <motion.li
+      variants={fadeUp}
+      className="flex items-center gap-3"
+    >
+      <span
+        className={`flex h-9 w-9 shrink-0 items-center justify-center rounded-xl ${
+          brand ? "bg-white/10 text-[#C9A2FF]" : "bg-[#6330D6]/[0.07] text-[#8A7FA6]"
+        }`}
+      >
+        <MaterialIcon icon={icon} size={18} />
+      </span>
+      <span className={`text-[15px] font-medium ${brand ? "text-white/85" : "text-[#5E5866]"}`}>
+        {label}
+      </span>
+    </motion.li>
+  );
+}
+
+export function ProductLLMCompare() {
+  const reduce = useReducedMotion();
+
+  return (
+    <section className="section section-soft w-full border-b border-[#6330D6]/10 overflow-hidden">
+      <div className="page-container">
+        <motion.div
+          variants={staggerContainer}
+          initial="hidden"
+          whileInView="visible"
+          viewport={viewport}
+          className="text-center max-w-[720px] mx-auto"
+        >
+          <motion.span
+            variants={fadeUp}
+            className="inline-flex items-center rounded-full bg-[#6330D6]/[0.08] px-3.5 py-1 text-xs font-black uppercase tracking-widest text-[#6330D6]"
+          >
+            Why ProductLLM
+          </motion.span>
+          <motion.h2
+            variants={fadeUp}
+            className="font-display font-black text-[#16001D] mt-4 tracking-tight"
+            style={{ fontSize: "clamp(30px, 3vw, 48px)", lineHeight: 1.1 }}
+          >
+            Catalogs built in minutes, not days
+          </motion.h2>
+        </motion.div>
+
+        <div className="mt-14 grid gap-6 md:grid-cols-2 md:items-stretch">
+          {/* Manual */}
+          <motion.div
+            variants={panelReveal}
+            initial="hidden"
+            whileInView="visible"
+            viewport={{ once: true, amount: 0.3 }}
+            className="flex flex-col rounded-[32px] border border-[#6330D6]/10 bg-white p-8 md:p-10 shadow-[0_14px_40px_rgba(22,0,29,0.05)]"
+          >
+            <p className="text-xs font-black uppercase tracking-widest text-[#8A7FA6]">
+              Traditional catalog creation
+            </p>
+            <div className="mt-5 flex items-end gap-2">
+              <span className="font-display font-black leading-none text-[#16001D]" style={{ fontSize: "clamp(44px, 6vw, 68px)" }}>
+                ~6
+              </span>
+              <span className="mb-2 text-lg font-bold text-[#5E5866]">hrs / store</span>
+            </div>
+            <Bar value={100} brand={false} />
+            <motion.ul
+              variants={{ hidden: {}, visible: { transition: { staggerChildren: 0.1, delayChildren: 0.3 } } }}
+              initial="hidden"
+              whileInView="visible"
+              viewport={{ once: true, amount: 0.3 }}
+              className="mt-8 flex flex-col gap-4"
+            >
+              {MANUAL_POINTS.map((p) => (
+                <Point key={p.label} icon={p.icon} label={p.label} brand={false} />
+              ))}
+            </motion.ul>
+          </motion.div>
+
+          {/* ProductLLM */}
+          <motion.div
+            variants={panelReveal}
+            initial="hidden"
+            whileInView="visible"
+            viewport={{ once: true, amount: 0.3 }}
+            className="relative flex flex-col overflow-hidden rounded-[32px] border border-white/10 bg-gradient-to-br from-[#1A0322] via-[#2B0040] to-[#0A000D] p-8 md:p-10 shadow-[0_24px_60px_rgba(20,0,30,0.32)]"
+          >
+            {/* soft glow */}
+            {!reduce && (
+              <motion.div
+                aria-hidden="true"
+                className="pointer-events-none absolute -right-10 -top-10 h-48 w-48 rounded-full blur-3xl"
+                style={{ background: "radial-gradient(circle, rgba(124,58,237,0.5), rgba(124,58,237,0) 70%)" }}
+                animate={{ opacity: [0.5, 0.85, 0.5], scale: [1, 1.12, 1] }}
+                transition={{ repeat: Infinity, duration: 4, ease: "easeInOut" }}
+              />
+            )}
+            <p className="relative text-xs font-black uppercase tracking-widest text-[#C9A2FF]">
+              AI-powered with ProductLLM
+            </p>
+            <div className="relative mt-5 flex items-end gap-2">
+              <span className="font-display font-black leading-none text-white" style={{ fontSize: "clamp(44px, 6vw, 68px)" }}>
+                ~2
+              </span>
+              <span className="mb-2 text-lg font-bold text-white/70">min / store</span>
+            </div>
+            <Bar value={14} brand />
+            <motion.ul
+              variants={{ hidden: {}, visible: { transition: { staggerChildren: 0.1, delayChildren: 0.3 } } }}
+              initial="hidden"
+              whileInView="visible"
+              viewport={{ once: true, amount: 0.3 }}
+              className="relative mt-8 flex flex-col gap-4"
+            >
+              {AI_POINTS.map((p) => (
+                <Point key={p.label} icon={p.icon} label={p.label} brand />
+              ))}
+            </motion.ul>
+          </motion.div>
+        </div>
+      </div>
+    </section>
+  );
+}
--- a/src/components/why-nearle/ProductLLMPipeline.tsx
+++ b/src/components/why-nearle/ProductLLMPipeline.tsx
@@ -0,0 +1,189 @@
+"use client";
+
+import { motion, useReducedMotion } from "framer-motion";
+import { MaterialIcon } from "@/components/ui/MaterialIcon";
+import { fadeUp, staggerContainer, viewport } from "@/lib/animations";
+
+const EASE = [0.22, 1, 0.36, 1] as [number, number, number, number];
+
+const STAGES = [
+  { icon: "photo_camera", label: "Shelf Scan" },
+  { icon: "barcode_scanner", label: "Barcode Detection" },
+  { icon: "center_focus_strong", label: "Recognition" },
+  { icon: "category", label: "Category" },
+  { icon: "nutrition", label: "Nutrition" },
+  { icon: "science", label: "Ingredients" },
+  { icon: "sell", label: "Pricing" },
+  { icon: "inventory_2", label: "Inventory" },
+  { icon: "check_circle", label: "Ready", done: true },
+];
+
+const nodeVariant = {
+  hidden: { opacity: 0, scale: 0.7, y: 12 },
+  visible: { opacity: 1, scale: 1, y: 0, transition: { duration: 0.45, ease: EASE } },
+};
+
+function StageNode({
+  stage,
+  index,
+  reduce,
+  size = "md",
+}: {
+  stage: (typeof STAGES)[number];
+  index: number;
+  reduce: boolean | null;
+  size?: "md" | "sm";
+}) {
+  const dim = size === "md" ? "h-[68px] w-[68px]" : "h-14 w-14";
+  return (
+    <motion.div variants={nodeVariant} className="relative">
+      {/* light-up glow */}
+      <div
+        aria-hidden="true"
+        className={`pointer-events-none absolute inset-0 rounded-2xl blur-xl ${
+          stage.done ? "opacity-90" : "opacity-50"
+        }`}
+        style={{
+          background: stage.done
+            ? "radial-gradient(circle, rgba(34,197,94,0.5), rgba(34,197,94,0) 70%)"
+            : "radial-gradient(circle, rgba(124,58,237,0.35), rgba(124,58,237,0) 70%)",
+        }}
+      />
+      {stage.done && !reduce && (
+        <motion.span
+          aria-hidden="true"
+          className="absolute inset-0 rounded-2xl border-2 border-[#22C55E]"
+          animate={{ scale: [1, 1.25], opacity: [0.6, 0] }}
+          transition={{ repeat: Infinity, duration: 1.9, ease: "easeOut" }}
+        />
+      )}
+      <div
+        className={`relative flex ${dim} items-center justify-center rounded-2xl border ${
+          stage.done
+            ? "border-transparent bg-gradient-to-br from-[#22C55E] to-[#16A34A] text-white shadow-[0_14px_34px_rgba(34,197,94,0.4)]"
+            : "border-[#6330D6]/12 bg-white text-[#6330D6] shadow-[0_10px_26px_rgba(99,48,214,0.12)]"
+        }`}
+      >
+        <MaterialIcon icon={stage.icon} size={size === "md" ? 30 : 26} />
+        <span
+          className={`absolute -top-2 -right-2 flex h-6 w-6 items-center justify-center rounded-full text-[11px] font-black ${
+            stage.done ? "bg-white text-[#16A34A]" : "bg-[#6330D6] text-white"
+          } shadow-md`}
+        >
+          {index + 1}
+        </span>
+      </div>
+    </motion.div>
+  );
+}
+
+export function ProductLLMPipeline() {
+  const reduce = useReducedMotion();
+
+  return (
+    <section className="section bg-white w-full border-b border-[#6330D6]/10 overflow-hidden">
+      <div className="page-container">
+        <motion.div
+          variants={staggerContainer}
+          initial="hidden"
+          whileInView="visible"
+          viewport={viewport}
+          className="text-center max-w-[720px] mx-auto"
+        >
+          <motion.span
+            variants={fadeUp}
+            className="inline-flex items-center rounded-full bg-[#6330D6]/[0.08] px-3.5 py-1 text-xs font-black uppercase tracking-widest text-[#6330D6]"
+          >
+            ProductLLM
+          </motion.span>
+          <motion.h2
+            variants={fadeUp}
+            className="font-display font-black text-[#16001D] mt-4 tracking-tight"
+            style={{ fontSize: "clamp(30px, 3vw, 48px)", lineHeight: 1.1 }}
+          >
+            From a shelf photo to a live catalog
+          </motion.h2>
+          <motion.p
+            variants={fadeUp}
+            className="text-[#5E5866] mt-4"
+            style={{ fontSize: 18, lineHeight: 1.65 }}
+          >
+            One scan runs the full pipeline — no manual data entry, no
+            spreadsheets.
+          </motion.p>
+        </motion.div>
+
+        {/* ── Desktop: horizontal processing rail ── */}
+        <motion.div
+          variants={{ hidden: {}, visible: { transition: { staggerChildren: 0.12 } } }}
+          initial="hidden"
+          whileInView="visible"
+          viewport={{ once: true, amount: 0.3 }}
+          className="relative mt-16 hidden lg:block"
+        >
+          {/* base rail */}
+          <div className="absolute left-[5%] right-[5%] top-[34px] h-1 rounded-full bg-[#6330D6]/10" />
+          {/* filling gradient */}
+          <motion.div
+            className="absolute left-[5%] top-[34px] h-1 origin-left rounded-full bg-gradient-to-r from-[#7C3AED] via-[#6330D6] to-[#22C55E]"
+            style={{ width: "90%" }}
+            variants={{
+              hidden: { scaleX: 0 },
+              visible: { scaleX: 1, transition: { duration: 1.8, ease: EASE } },
+            }}
+          />
+          {/* travelling data pulse */}
+          {!reduce && (
+            <motion.span
+              aria-hidden="true"
+              className="absolute top-[30px] left-[5%] h-2.5 w-2.5 rounded-full bg-white shadow-[0_0_12px_3px_rgba(124,58,237,0.7)]"
+              animate={{ left: ["5%", "95%"], opacity: [0, 1, 1, 0] }}
+              transition={{ repeat: Infinity, duration: 3, ease: "easeInOut" }}
+            />
+          )}
+
+          <div className="relative grid grid-cols-9">
+            {STAGES.map((stage, i) => (
+              <div key={stage.label} className="flex flex-col items-center px-1 text-center">
+                <StageNode stage={stage} index={i} reduce={reduce} />
+                <p className="mt-4 text-[13px] font-bold leading-tight text-[#16001D]">
+                  {stage.label}
+                </p>
+              </div>
+            ))}
+          </div>
+        </motion.div>
+
+        {/* ── Mobile / tablet: vertical pipeline ── */}
+        <motion.div
+          variants={{ hidden: {}, visible: { transition: { staggerChildren: 0.1 } } }}
+          initial="hidden"
+          whileInView="visible"
+          viewport={{ once: true, amount: 0.1 }}
+          className="relative mx-auto mt-12 max-w-md lg:hidden"
+        >
+          {/* vertical rail */}
+          <div className="absolute left-7 top-8 bottom-8 w-1 -translate-x-1/2 rounded-full bg-[#6330D6]/10" />
+          <motion.div
+            className="absolute left-7 top-8 w-1 -translate-x-1/2 origin-top rounded-full bg-gradient-to-b from-[#7C3AED] via-[#6330D6] to-[#22C55E]"
+            style={{ bottom: "2rem" }}
+            variants={{
+              hidden: { scaleY: 0 },
+              visible: { scaleY: 1, transition: { duration: 1.6, ease: EASE } },
+            }}
+          />
+          <div className="flex flex-col gap-4">
+            {STAGES.map((stage, i) => (
+              <div key={stage.label} className="flex items-center gap-5">
+                <StageNode stage={stage} index={i} reduce={reduce} size="sm" />
+                <p className="font-display font-black text-[#16001D] text-base leading-tight">
+                  {stage.label}
+                </p>
+              </div>
+            ))}
+          </div>
+        </motion.div>
+      </div>
+    </section>
+  );
+}
--- a/src/components/why-nearle/WhyNearleHero.tsx
+++ b/src/components/why-nearle/WhyNearleHero.tsx
@@ -0,0 +1,119 @@
+"use client";
+
+import Link from "next/link";
+import Image from "next/image";
+import { motion, useReducedMotion } from "framer-motion";
+import { HeroLogo } from "@/components/heroes/HeroLogo";
+import { MaterialIcon } from "@/components/ui/MaterialIcon";
+
+const EASE = [0.22, 1, 0.36, 1] as [number, number, number, number];
+
+const badgeVariant = {
+  hidden: { opacity: 0, y: 20 },
+  visible: { opacity: 1, y: 0, transition: { duration: 0.5, delay: 0.9, ease: EASE } },
+};
+
+const headingVariant = {
+  hidden: { opacity: 0, y: 24 },
+  visible: { opacity: 1, y: 0, transition: { duration: 0.6, delay: 1.0, ease: EASE } },
+};
+
+const descVariant = {
+  hidden: { opacity: 0, y: 20 },
+  visible: { opacity: 1, y: 0, transition: { duration: 0.55, delay: 1.1, ease: EASE } },
+};
+
+const ctaVariant = {
+  hidden: { opacity: 0, y: 16 },
+  visible: { opacity: 1, y: 0, transition: { duration: 0.5, delay: 1.2, ease: EASE } },
+};
+
+export function WhyNearleHero() {
+  const shouldReduce = useReducedMotion();
+
+  return (
+    <section className="w-full flex flex-col select-none bg-white">
+      <div className="relative overflow-hidden border-b border-white/10 bg-gradient-to-br from-[#1A0322] via-[#2B0040] to-[#0A000D]">
+        {/* Ambient background image */}
+        <motion.div
+          aria-hidden="true"
+          className="pointer-events-none absolute inset-0 z-0"
+          initial={shouldReduce ? undefined : { opacity: 0 }}
+          animate={{ opacity: 1 }}
+          transition={{ duration: 1.4, ease: "easeOut" }}
+        >
+          <Image
+            src="/why-nearle.png"
+            alt=""
+            fill
+            sizes="100vw"
+            className="absolute inset-0 h-full w-full object-cover object-center"
+            priority
+            fetchPriority="high"
+          />
+          {/* Dark gradient overlay to make text pop while keeping the image vibrant */}
+          <div className="absolute inset-0 bg-gradient-to-b from-[#1A0322]/80 via-black/45 to-[#0A000D]/90" />
+        </motion.div>
+
+        <div className="page-container relative z-10 flex min-h-[520px] items-center justify-center px-6 pt-20 pb-14 sm:px-8 sm:pt-24 md:min-h-[76vh] md:py-16">
+          <div className="relative z-20 flex w-full max-w-[880px] flex-col items-center text-center px-2 md:px-8">
+            <HeroLogo />
+
+            <motion.span
+              variants={badgeVariant}
+              initial="hidden"
+              animate="visible"
+              className="inline-flex items-center gap-1.5 px-4 py-1.5 rounded-full text-xs font-bold tracking-widest bg-white text-[#6330D6] shadow-md uppercase mb-6 w-fit"
+            >
+              What is AI Commerce?
+            </motion.span>
+
+            <motion.h1
+              variants={headingVariant}
+              initial="hidden"
+              animate="visible"
+              className="font-display text-4xl sm:text-5xl lg:text-[52px] xl:text-[60px] font-extrabold text-white leading-[1.08] tracking-tight [text-shadow:0_4px_32px_rgba(0,0,0,0.5)]"
+            >
+              AI Commerce Starts
+              <br />
+              Where <span className="text-[#C9A2FF]">Quick Commerce</span>
+              <br />
+              Stops.
+            </motion.h1>
+
+            <motion.p
+              variants={descVariant}
+              initial="hidden"
+              animate="visible"
+              className="max-w-[660px] text-lg md:text-xl text-white/90 font-medium mt-6 leading-[1.6]"
+            >
+              Neighborhood stores already have the trust, the customers, and the
+              location. Nearle adds the AI, the digital storefront, and the
+              ordering — so local commerce finally scales without losing what
+              makes it local.
+            </motion.p>
+
+            <motion.div
+              variants={ctaVariant}
+              initial="hidden"
+              animate="visible"
+              className="mt-9"
+            >
+              <Link
+                href="/platform"
+                className="group inline-flex items-center gap-2 rounded-full bg-white px-8 py-4 text-base font-black text-[#16001D] shadow-[0_16px_30px_rgba(0,0,0,0.35)] transition-transform duration-200 hover:scale-[1.03] active:scale-95"
+              >
+                Learn About Our Platform
+                <MaterialIcon
+                  icon="arrow_forward"
+                  size={20}
+                  className="transition-transform duration-200 group-hover:translate-x-0.5"
+                />
+              </Link>
+            </motion.div>
+          </div>
+        </div>
+      </div>
+    </section>
+  );
+}
--- a/trust.svg
+++ b/trust.svg
--- a/nearle.png
+++ b/nearle.png