Remove em-dashes and format user-facing text content punctuation

This commit is contained in:
R-Bharathraj
2026-06-30 17:45:43 +05:30
parent d5e6991c9f
commit 51bef0c6ed
6 changed files with 18 additions and 18 deletions

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@@ -10,19 +10,19 @@ const ARTICLE = {
title: 'Why Footfall Data is the New Gold',
date: 'June 2026',
author: 'Loyaly.ai Team',
excerpt: 'In an era where every online click is tracked, offline retailers are sitting on untapped behavioural gold and most don\'t even know it exists.',
excerpt: 'In an era where every online click is tracked, offline retailers are sitting on untapped behavioural gold, and most don\'t even know it exists.',
sections: [
{
heading: 'The data gap in offline retail',
body: 'E-commerce has always had an advantage: every click, scroll, and abandoned cart is tracked and analysed. Offline retail never had this luxury until now. Footfall data is rapidly becoming the most valuable asset a physical store can own. It tells you not just how many people walk in, but when, where they go, how long they stay, and whether they convert.',
body: 'E-commerce has always had an advantage: every click, scroll, and abandoned cart is tracked and analysed. Offline retail never had this luxury, until now. Footfall data is rapidly becoming the most valuable asset a physical store can own. It tells you not just how many people walk in, but when, where they go, how long they stay, and whether they convert.',
},
{
heading: 'What footfall data actually tells you',
body: 'A modern footfall intelligence system captures far more than a head count. It maps movement patterns through your store, identifies dwell zones, flags bottlenecks, and connects visit behaviour to purchase outcomes. When you overlay this with loyalty data who the customer is, what they\'ve bought before, how long since their last visit you get a complete picture that was previously impossible for offline businesses.',
body: 'A modern footfall intelligence system captures far more than a head count. It maps movement patterns through your store, identifies dwell zones, flags bottlenecks, and connects visit behaviour to purchase outcomes. When you overlay this with loyalty data: who the customer is, what they\'ve bought before, how long since their last visit, you get a complete picture that was previously impossible for offline businesses.',
},
{
heading: 'Turning insights into revenue',
body: 'The real power of footfall data emerges when it drives action. If you know that 60% of visitors who enter your electronics section but leave without buying spend more than 12 minutes near the display stands, that\'s a cue for a targeted offer. Loyaly\'s Behavision AI does exactly this it detects intent signals and triggers personalised engagements in real time, closing the gap between visit and purchase.',
body: 'The real power of footfall data emerges when it drives action. If you know that 60% of visitors who enter your electronics section but leave without buying spend more than 12 minutes near the display stands, that\'s a cue for a targeted offer. Loyaly\'s Behavision AI does exactly this: it detects intent signals and triggers personalised engagements in real time, closing the gap between visit and purchase.',
},
{
heading: 'The competitive advantage is closing',
@@ -103,7 +103,7 @@ export default function BlogSinglePage() {
<p style={{ fontSize: 'clamp(18px, 2.2vw, 26px)', fontWeight: 800, color: '#0a0a0f', fontFamily: 'Sora, sans-serif', lineHeight: 1.4, margin: 0, letterSpacing: '-0.02em' }}>
"Every day without footfall data is a day of lost insight."
</p>
<footer style={{ fontSize: 13, color: 'rgba(0,0,0,0.4)', fontFamily: 'Sora, sans-serif', marginTop: 12 }}> Loyaly.ai, 2026</footer>
<footer style={{ fontSize: 13, color: 'rgba(0,0,0,0.4)', fontFamily: 'Sora, sans-serif', marginTop: 12 }}>Loyaly.ai, 2026</footer>
</blockquote>
</div>
</section>