Remove em-dashes and format user-facing text content punctuation
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@@ -10,19 +10,19 @@ const ARTICLE = {
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title: 'Why Footfall Data is the New Gold',
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date: 'June 2026',
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author: 'Loyaly.ai Team',
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excerpt: 'In an era where every online click is tracked, offline retailers are sitting on untapped behavioural gold — and most don\'t even know it exists.',
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excerpt: 'In an era where every online click is tracked, offline retailers are sitting on untapped behavioural gold, and most don\'t even know it exists.',
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sections: [
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{
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heading: 'The data gap in offline retail',
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body: 'E-commerce has always had an advantage: every click, scroll, and abandoned cart is tracked and analysed. Offline retail never had this luxury — until now. Footfall data is rapidly becoming the most valuable asset a physical store can own. It tells you not just how many people walk in, but when, where they go, how long they stay, and whether they convert.',
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body: 'E-commerce has always had an advantage: every click, scroll, and abandoned cart is tracked and analysed. Offline retail never had this luxury, until now. Footfall data is rapidly becoming the most valuable asset a physical store can own. It tells you not just how many people walk in, but when, where they go, how long they stay, and whether they convert.',
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},
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{
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heading: 'What footfall data actually tells you',
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body: 'A modern footfall intelligence system captures far more than a head count. It maps movement patterns through your store, identifies dwell zones, flags bottlenecks, and connects visit behaviour to purchase outcomes. When you overlay this with loyalty data — who the customer is, what they\'ve bought before, how long since their last visit — you get a complete picture that was previously impossible for offline businesses.',
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body: 'A modern footfall intelligence system captures far more than a head count. It maps movement patterns through your store, identifies dwell zones, flags bottlenecks, and connects visit behaviour to purchase outcomes. When you overlay this with loyalty data: who the customer is, what they\'ve bought before, how long since their last visit, you get a complete picture that was previously impossible for offline businesses.',
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},
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{
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heading: 'Turning insights into revenue',
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body: 'The real power of footfall data emerges when it drives action. If you know that 60% of visitors who enter your electronics section but leave without buying spend more than 12 minutes near the display stands, that\'s a cue for a targeted offer. Loyaly\'s Behavision AI does exactly this — it detects intent signals and triggers personalised engagements in real time, closing the gap between visit and purchase.',
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body: 'The real power of footfall data emerges when it drives action. If you know that 60% of visitors who enter your electronics section but leave without buying spend more than 12 minutes near the display stands, that\'s a cue for a targeted offer. Loyaly\'s Behavision AI does exactly this: it detects intent signals and triggers personalised engagements in real time, closing the gap between visit and purchase.',
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},
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{
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heading: 'The competitive advantage is closing',
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@@ -103,7 +103,7 @@ export default function BlogSinglePage() {
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<p style={{ fontSize: 'clamp(18px, 2.2vw, 26px)', fontWeight: 800, color: '#0a0a0f', fontFamily: 'Sora, sans-serif', lineHeight: 1.4, margin: 0, letterSpacing: '-0.02em' }}>
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"Every day without footfall data is a day of lost insight."
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</p>
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<footer style={{ fontSize: 13, color: 'rgba(0,0,0,0.4)', fontFamily: 'Sora, sans-serif', marginTop: 12 }}>— Loyaly.ai, 2026</footer>
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<footer style={{ fontSize: 13, color: 'rgba(0,0,0,0.4)', fontFamily: 'Sora, sans-serif', marginTop: 12 }}>Loyaly.ai, 2026</footer>
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</blockquote>
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</div>
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</section>
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