diff --git a/frontend/src/api/client.js b/frontend/src/api/client.js
index f23b372..60a7b89 100644
--- a/frontend/src/api/client.js
+++ b/frontend/src/api/client.js
@@ -115,6 +115,7 @@ export const api = {
   getProducts: (params) => request(`/api/elec/products${qs(params)}`),
   getProduct: (id) => request(`/api/elec/products/${id}`),
   getPriceHistory: (id) => request(`/api/elec/products/${id}/price-history`),
+  getRecommendations: (id, params) => request(`/api/elec/products/${id}/recommendations${qs(params)}`),
   getSites: () => request('/api/elec/sites'),
 
   // --- Admin ---
diff --git a/frontend/src/components/ProductCard.jsx b/frontend/src/components/ProductCard.jsx
index 02dd928..51e1015 100644
--- a/frontend/src/components/ProductCard.jsx
+++ b/frontend/src/components/ProductCard.jsx
@@ -1,5 +1,5 @@
 import React from 'react';
-import { Store, MapPin, ImageOff } from 'lucide-react';
+import { Store, MapPin, ImageOff, Star } from 'lucide-react';
 import { formatINR, variantText } from '../lib/format';
 
 export function ProductCard({ product, onOpen }) {
@@ -26,7 +26,21 @@ export function ProductCard({ product, onOpen }) {
         )}
       </div>
       <div className="flex flex-1 flex-col gap-1.5 p-3.5">
-        <p className="text-[11px] font-semibold uppercase tracking-wide text-slate-400">{product.brand}</p>
+        <div className="flex items-center justify-between gap-2">
+          <p className="text-[11px] font-semibold uppercase tracking-wide text-slate-400">{product.brand}</p>
+          {product.rating != null && (
+            <span
+              className="inline-flex shrink-0 items-center gap-0.5 rounded-full bg-amber-100 px-1.5 py-0.5 text-[11px] font-semibold text-amber-600"
+              title={product.rating_count ? `${product.rating_count.toLocaleString('en-IN')} ratings` : 'Rating'}
+            >
+              <Star className="h-3 w-3" fill="currentColor" strokeWidth={0} />
+              {product.rating.toFixed(1)}
+              {product.rating_count ? (
+                <span className="font-normal text-slate-500">({product.rating_count.toLocaleString('en-IN')})</span>
+              ) : null}
+            </span>
+          )}
+        </div>
         <h3 className="font-display text-sm font-semibold leading-snug text-ink-950 group-hover:text-ink-700">
           {product.display_name}
         </h3>
diff --git a/frontend/src/components/ProductModal.jsx b/frontend/src/components/ProductModal.jsx
index f4090eb..eeb38a2 100644
--- a/frontend/src/components/ProductModal.jsx
+++ b/frontend/src/components/ProductModal.jsx
@@ -1,5 +1,5 @@
-import React, { useEffect, useMemo, useState } from 'react';
-import { X, ExternalLink, MapPin, Info, Star, MessageSquareText } from 'lucide-react';
+import React, { useEffect, useMemo, useRef, useState } from 'react';
+import { X, ExternalLink, MapPin, Info, Star, MessageSquareText, Sparkles } from 'lucide-react';
 import { CartesianGrid, Legend, Line, LineChart, ResponsiveContainer, Tooltip, XAxis, YAxis } from 'recharts';
 import { api } from '../api/client';
 import { Spinner } from './Atoms';
@@ -138,6 +138,95 @@ function RatingsAndReviews({ rating, reviews }) {
   );
 }
 
+const RECOMMENDATION_TABS = [
+  { key: 'similar', label: 'Similar', empty: 'No similar products in this price range yet.' },
+  { key: 'better_rated', label: 'Better rated', empty: 'Nothing rated higher by enough buyers in this price range.' },
+];
+
+function Recommendations({ similar, betterRated, onOpen }) {
+  const [tab, setTab] = useState('similar');
+  if (!similar) return <Spinner label="Finding similar products…" />;
+  const variants = similar.other_variants;
+  const lists = { similar: similar.items, better_rated: betterRated?.items };
+  const items = lists[tab] || [];
+  if (!similar.items.length && !betterRated?.items.length && !variants.length) return null;
+  return (
+    <section>
+      {variants.length > 0 && (
+        <div className="mb-3">
+          <h3 className="mb-2 font-display text-sm font-semibold text-ink-900">Other variants</h3>
+          <div className="flex flex-wrap gap-2">
+            {variants.map((v) => (
+              <button
+                key={v.product_id}
+                onClick={() => onOpen(v.product_id)}
+                className="rounded-full border border-ink-900/10 bg-white px-3 py-1 text-xs text-ink-800 hover:border-ink-900/30"
+              >
+                {variantText(v) || v.display_name}
+                {v.best_price && <span className="ml-1.5 font-semibold text-ink-950">{formatINR(v.best_price)}</span>}
+              </button>
+            ))}
+          </div>
+        </div>
+      )}
+      {(similar.items.length > 0 || betterRated?.items.length > 0) && (
+        <>
+          <div className="mb-2 flex flex-wrap items-center justify-between gap-2">
+            <h3 className="flex items-center gap-1.5 font-display text-sm font-semibold text-ink-900">
+              <Sparkles className="h-4 w-4 text-amber-500" /> You may also like
+            </h3>
+            <div role="tablist" className="inline-flex rounded-full border border-ink-900/10 bg-white p-0.5 text-xs">
+              {RECOMMENDATION_TABS.map((t) => (
+                <button
+                  key={t.key}
+                  role="tab"
+                  aria-selected={tab === t.key}
+                  onClick={() => setTab(t.key)}
+                  className={`rounded-full px-3 py-1 ${tab === t.key ? 'bg-ink-900 text-white' : 'text-ink-700 hover:bg-ink-50'}`}
+                >
+                  {t.label}
+                </button>
+              ))}
+            </div>
+          </div>
+          {tab === 'better_rated' && !betterRated && <Spinner label="Finding better rated products…" />}
+          {lists[tab] && !items.length && (
+            <p className="rounded-xl border border-dashed border-ink-900/15 bg-white/60 p-4 text-xs text-slate-500">
+              {RECOMMENDATION_TABS.find((t) => t.key === tab).empty}
+            </p>
+          )}
+          <div className="grid grid-cols-2 gap-3 sm:grid-cols-3">
+            {items.map((r) => (
+              <button
+                key={r.product_id}
+                onClick={() => onOpen(r.product_id)}
+                className="flex flex-col gap-1.5 rounded-xl border border-ink-900/10 bg-white p-3 text-left hover:border-ink-900/30 hover:shadow-sm"
+              >
+                <div className="flex h-24 w-full items-center justify-center">
+                  {r.image_url ? (
+                    <img src={r.image_url} alt="" referrerPolicy="no-referrer" className="max-h-full max-w-full object-contain" />
+                  ) : (
+                    <span className="text-[11px] text-slate-400">No image</span>
+                  )}
+                </div>
+                <p className="line-clamp-2 text-xs font-medium text-ink-950">{r.display_name}</p>
+                <p className="text-sm font-semibold text-ink-950">{formatINR(r.best_price)}</p>
+                {r.rating != null && (
+                  <p className="flex items-center gap-1 text-[11px] text-slate-500">
+                    <Stars value={r.rating} size="h-3 w-3" /> {r.rating.toFixed(1)}
+                    {r.rating_count ? ` (${r.rating_count.toLocaleString('en-IN')})` : ''}
+                  </p>
+                )}
+                <p className="mt-auto text-[10px] text-slate-400">{r.reason}</p>
+              </button>
+            ))}
+          </div>
+        </>
+      )}
+    </section>
+  );
+}
+
 function PriceHistory({ rows }) {
   const { data, sites } = useMemo(() => {
     const siteNames = [...new Set(rows.map((r) => r.site))];
@@ -172,24 +261,47 @@ function PriceHistory({ rows }) {
 }
 
 export function ProductModal({ productId, onClose }) {
+  // Opening a recommended product replaces this one in the same popup.
+  const [currentId, setCurrentId] = useState(productId);
   const [detail, setDetail] = useState(null);
   const [history, setHistory] = useState([]);
+  const [recommended, setRecommended] = useState(null);
+  const [betterRated, setBetterRated] = useState(null);
   const [error, setError] = useState(null);
   const [imageIndex, setImageIndex] = useState(0);
+  const scrollRef = useRef(null);
+
+  useEffect(() => setCurrentId(productId), [productId]);
 
   useEffect(() => {
     let alive = true;
-    Promise.all([api.getProduct(productId), api.getPriceHistory(productId)])
+    setDetail(null);
+    setRecommended(null);
+    setBetterRated(null);
+    setError(null);
+    setImageIndex(0);
+    scrollRef.current?.scrollTo({ top: 0 });
+    Promise.all([api.getProduct(currentId), api.getPriceHistory(currentId)])
       .then(([d, h]) => {
         if (!alive) return;
         setDetail(d);
         setHistory(h);
       })
       .catch((e) => alive && setError(e.message));
+    // Recommendations load on their own so a slow or failed call never holds up the product.
+    const none = { items: [], other_variants: [] };
+    api
+      .getRecommendations(currentId, { type: 'similar' })
+      .then((r) => alive && setRecommended(r))
+      .catch(() => alive && setRecommended(none));
+    api
+      .getRecommendations(currentId, { type: 'better_rated' })
+      .then((r) => alive && setBetterRated(r))
+      .catch(() => alive && setBetterRated(none));
     return () => {
       alive = false;
     };
-  }, [productId]);
+  }, [currentId]);
 
   useEffect(() => {
     const onKey = (e) => e.key === 'Escape' && onClose();
@@ -201,7 +313,7 @@ export function ProductModal({ productId, onClose }) {
   const image = detail?.images?.[imageIndex];
 
   return (
-    <div className="fixed inset-0 z-40 flex items-start justify-center overflow-y-auto bg-ink-950/50 p-4 backdrop-blur-sm" onClick={onClose}>
+    <div ref={scrollRef} className="fixed inset-0 z-40 flex items-start justify-center overflow-y-auto bg-ink-950/50 p-4 backdrop-blur-sm" onClick={onClose}>
       <div
         role="dialog"
         aria-modal="true"
@@ -306,6 +418,8 @@ export function ProductModal({ productId, onClose }) {
 
               <RatingsAndReviews rating={detail.rating} reviews={detail.reviews || []} />
 
+              <Recommendations key={currentId} similar={recommended} betterRated={betterRated} onOpen={setCurrentId} />
+
               <section>
                 <h3 className="mb-2 font-display text-sm font-semibold text-ink-900">Specifications</h3>
                 {specs.length ? (